Social Media Marketing has become the most attractive buzzword as far as marketing is concerned. It provides all the benefits of conventional marketing and quite a lot more than that while requiring very little physical presence of the marketer in the market. With more than 400 billion users across the world and the list ever growing, social media networks are definitely a great platform to showcase your brand.
Here are 10 more compelling reasons why you must seriously consider social media marketing, if you have not yet done it, to expand your business:
Reason #1: Social Media is Free!
There cannot be anything more compelling than free advertisements! Businesses, especially the SMEs and start-ups are looking for the most cost-effective solutions for reaching out to maximum audience. Social media networks let these businesses share their promotions and brand details publically for free.
For start-ups, this is definitely a great boon. Social media networks do have paid advertisements that let you reach out to targeted audience on a wider scale. Even though it is quite effective, businesses can definitely leverage from the free publicity.
Reason #2: Boosts SEO ranks
Contrary to what many people have understood, social media marketing boosts SEO ranking. Search engines consider the fresh posts and engagements created by social media networks on the websites and also the backlinks provided by sharing the content on the site through these networks.
Reason #3: Reach Out to Larger Audience
Conventional marketing methods are quite expensive and provide you limited audience only. With social media networks, not only these promotions are free but also let you reach out to the global audience. This is a huge achievement when you are introducing a new brand or building a brand reputation online.
Another advantage of social media networks is that, when each customer or prospective customer likes or comments on your posts, it reaches out to all their connections.
Reason #4: Reach Out to Specific Targeted Audience
Different types of social media networks have different types of audience. In each network, you can target your intended audience by age, sex, location, and even social behavior and interests. This make sure you reach out to the right kind of audience which increases the leads and conversions considerably.
Reason #5: Direct and Instant Interaction with Customers
Your brand’s posts are instantly received by the customers interested in them and they can directly interact with you on any issues or feedbacks. This direct interaction makes sure that you know how your customers feel about your brand. You are also informed instantly on anything that they find wrong with the product. If you use the social media networks wisely, it can help you build an empire out of a start-up!
Reason #6: Understand Their Requirements and Adapt Accordingly
Since the feedbacks on social media networks are instant and go viral easily, you can analyze and understand what the customers are expecting from you brand. These networks also provide you ample analytics to check how effective (or not) your campaigns and customer interactions have been. You can plan your future posts and interactions accordingly. Direct and instant interaction with the customers lets you adapt to the changing requirements instantaneously.
Reason #7: Target Specific Events and Promotions
Social media networks are widely used to market specific events and campaigns to a larger audience within a short time. Most of them let you create online events and polls where customers can directly respond. Within a click of a few buttons, you know exactly how well your campaign or event is faring among your network. You can use this information to plan and enhance future campaigns to perform even better.
Reason #8: User Generated Content
All these customer interactions and feedbacks are generating user generated content for your website since you always post the actual event on your website and share it on social media networks. This user generated content has high value to attract more potential customers among their connections. You can use this content for online and offline marketing campaigns to attract more leads.
Reason #9: Social Media Marketing Is Sharable
That’s the best part about social media networks. When your direct audience shows interest in your posts and campaigns, the information is shared among their connections. They can explicitly share these interesting posts and events among their friends and connections who in turn will again share it if they find the content interesting. This chain goes on and makes your audience much larger than you anticipate.
Reason #10: Your Competitor Is There So You Must Not Miss Out
With so many advantages the Social media networks provide, your competitor is definitely there or. This reason is good enough for your brand to be present in the new-generation media which is highly influential and quite resourceful.
Organizations can use infographics and multimedia to target a wide range of potential customers and use social media networks to reach out to them. Sharing content and reviews on social media networks are very effective ways to communicate with your existing and potential customers across the world.
So what do you think?
What are the reasons for your business presence in social medias?