There is nothing as good as running your personal business than to put your hope on big companies for commissions.
Web design is one lucrative business that can fetch you quick money in no time if you follow standard protocol. For this tutorial sake, I would assume you can design basic sites for people, and also you are interested in make some money from doing so. If Making more sales is what you want as a web designer, you have to follow the below protocol:
1. Recognize your web design skills as a business:
In one of Cardinal Newman writing, he said:
“A man would do nothing if he waited until he could do it so well that no one would find fault with what he has done”
That’s one quote I love.
If you wait until you are an expert in web design you will never take it as a business. Because there is no limit to how much one knows.
It is high time you start taking your web design business serious. Whether you are still learning web design, it doesn’t matter. Once you are able to present someone with an online presence, then you need to take it serious. Registering your company name and opening a company/corporate bank account with it is one step to take in creating a business for you. I started Dswebstudios July, 2012, and now it’s getting popularly day by day. Am not an expert in web design, but continuous learning and designing websites for people make one a good web designer. So knock the fear out of your mind that you are just learning web design, and not ready to take it as a business. Once you take your web design business serious, potentials clients we take you serious.
2. Have a website that showcase your recent works, about your business, and the services you offer:
This is a must for every web designer out there. Before people can get you to do their work, they we want to see your previous works. Having collections of your recent completed projects on your site is one way to tell potential client you are ready and can handle their works. Doing this will surely tend to Increase your sales.
3. Let people know what your clients are saying about the services offered to them:
This is called a testimonial. Have a place in your website called “testimonials”, that allows you to share client experience after the completion of their web design work. There are two major places potential clients browse in a web design company website. The “completed works” and “clients testimonial”. If you ever want to increase your sales as a web designer, incorporating a “testimonial page” on your website is one way to do that.
4. You should learn to use “WE” often, instead of “I”:
I as a web designer, I have noticed that people feel safer in getting their web design work done by more of a “WE” team. They feel safe working with a company than with one man. Even if you are the only person running your web design business, learn not to make use of the word “I” instead use words like “our technical team”, “our sales rep team”, “we design websites”. Make use of the plural. This is one way to sky rocket your sales.
5. Always deliver Quality even if they are paying less:
If at the end of the day someone ended up biding your design service to a low amount, still deliver in high standards to them, than just coming up with a very awkward design that suits the persons pay. Weather they pay high or not, still deliver in high quality and they would tell others how good you are in web designing. And soon you would be getting more work through them.
6. At first do some cheap/free works to promote your brand:
Someone can’t just pay in huge money for a service you offer, without them seeing your previous works. Do cheap/ free works at first instance to promote your brand and increase your portfolio. People are interested on your previous work to see if you can handle their current work.
7. After any projects completion, use words like we just completed “Example Church Website”:
Doing this drives people to buy, mostly when they are seeing competition buying.
8. Combine Offline and online marketing strategies:
want to increase your sales, focus on both.
9. Use Promo as bait:
This method as raked me some hundreds of dollars. Doing promo less than the usual price we always draw someone attention to your offers. Make use of promo on rainy days. When I mean rainy days, I mean important days. Here is an example of rainy days offer:
“Christmas promo: Get a simple website today at 100$, instead of the normal 200$ . Offer valid till December 31st”.
Make use of rainy days in your offer, along with a promo deadline to make people more attracted to it and quickly want to go for it.
10. Keep in touch with your previous clients:
Don’t just ignore your clients once you are done with their work. Have a database were you keep their records, such as name, email and phone number. Get in contact with them often on new offers and services, and who knows they might be interested or know someone who is.
This above protocols is what worked for me.
If you have other ways one can use in increasing sales as a web designer, please don’t hesitate in sharing it with us via the comment box below.
last protocol for today, let your company website be easy to navigate and understandable. This has also lead to more sales for me.