Caption: Many businesses are involved in social media marketing.
There are many benefits to social media marketing for your business. This type of marketing can improve branding, create leads, and improve sales. But when social media marketing isn’t done properly, it can be a huge waste of time. The key is knowing how to strategically design and measure your social media marketing efforts.
With the right preparation and planning, companies can get the right results from their social media marketing. There are steps you can take to bring a major return on your social media marketing investment. With these steps, you can get a 10x return on your social media marketing investment.
1. Determine What Your Goals Are
It’s important to set goals before getting started with social media marketing. Follow the guidelines of SMART goals. AKA, goals that follow the right formula. Goals should be Specific, such as adding new followers or getting leads from social. The goals should be Measurable, they should also be Attainable and Relevant to your business. This makes a SMART goal for your social and SEO efforts.
2. Find Your Audience
If you don’t know who you’re talking to, your message won’t be very effective. Develop a “customer avatar” that represents your ideal customer. Consider this customer’s interests and profile, and tailor your message to fit this avatar. Customer avatars can be developed by:
- Speaking with past clients
- Analyzing the answer your product offers
- Speaking with employees who work with customers directly
These key points can help you develop the avatar of your ideal customer. Consider goals, values, marital status, and location for your avatar. These factors all help determine your ideal customer base, influencing your social media marketing and SEO.
3. Choose Your Channel
Facebook, Instagram, LinkedIn, Pinterest, Angie’s List, Yelp, the list goes on and on. There are many different channels for reaching customers, so which one is best for your business? Consider your customer avatar, and see what channels that type of customer would frequent. Also consider seeing where your competitors are seeing results through their social efforts, and pursue solutions there. It’s always better to focus on one or two channels, rather than thinning your message out.
Caption: There are many platforms to choose from.
4. Hire a Knowledgeable Manager
A social media manager does more than just write posts. They take care of your entire social presence, with quality organization, strategy, and creativity. Make sure you hire a social media manager who can fit the bill properly. They should understand marketing, branding, reputation
management, and best practices. Quality Hawaii SEO agencies can help with social media management.
5. Influence the Influencers
In social media, it’s all about who you know. Major social influencers can make all the difference in your social media efforts. Consider getting posts or comments from influencers to help promote your efforts. You can do this by networking with influencers, or by extending an offer for influencer participation.
Caption: Social media influencers can help you meet your social goals.
6. Keep it Consistent
Make sure that you are keeping a consistent voice in all of your brand’s social media and SEO efforts. A unique brand voice can help your business stand out in a social setting. Make sure to incorporate listening into your social media marketing strategy to keep customers involved.
7. Expand Your Audience
The bigger your audience, the larger the spread of your message. Consider reaching out to current customers, or fans of your type of content to grow your audience. Many businesses also choose paid ads to create a larger reach.
Caption: Are your posts reaching the right audience?
8. Get Involved
Great social media efforts aren’t just about putting content out there into the world. Quality social efforts are also about engaging with your followers and audiences. Businesses can do this by:
- Listening to customer comments
- Responding to comments and messages
- Tagging customers in relevant information
- Linking to call to action pages
- Creating topical content or posts
- Using hashtags #
These are a few ways businesses are getting involved with their audiences in their social media efforts.
9. Measure the Results
Now that you’ve gone through the process, it’s time to measure your results. Track the data and see if you’ve met the goals you have set for yourself. If you’ve missed the mark on some goals, break down what went wrong that can be improved in the future. Commonly tracked goals include leads, downloads, new followers, impressions, likes, and clicks.
Caption: Key metrics provide insight into social media ROI.
10. Start from the Top
After finishing your social campaign, start the process over again. Consider setting new goals, or adjust goals you have missed.Your pages will stay dynamic if you continue improving your goals and efforts.