When you start a new business or a new website, you need to do everything you can to get the word out to drive traffic and increase conversions. Otherwise, you could have the best website on the Internet, but no one would ever know. Pay-per-click advertising and other paid advertising are great ways to promote your site, but they can cost a lot of money.
Fortunately, there are many inexpensive and free ways to promote your site so that you can get the exposure you need without breaking the bank. Here are 5 ways to get the word out about your business (without spending a fortune):
Search-engine optimization is one of the best ways to get organic traffic, and it’s one of the best ways to promote your website for free. There are many ways to use SEO to promote your site, but they all start with proper keyword research. Find the keywords with the most traffic that people may use that would lead them to your site Then use those keywords in your page titles, meta tags, photo tags, and your content.
With the right SEO strategy, you can easily rank your site in the top of search results when people search for those keywords. The higher you are in search results, the more traffic you are likely to get.
Writing posts for other people’s blogs is a great way to promote your site. Not only do you get your name in front of a new audience, but you also get a link back to your site, which will help you to rank higher in search results and get more traffic.
Guest blogging is a very popular promotional strategy — because it works. Be sure to target blogs that are in your niche and to write some of your best content. The goal is to attract more readers from your niche and to establish yourself as an authority in your subject area.
Everyone is connected on social media these days. You can take advantage of this to promote your site. Establish profiles for your business on the top social networks — Facebook, Twitter, Google+ and LinkedIn are popular choices — and promote your blog content, your product and services, and your specials.
Be careful not to be overly promotional on social media. If you are, you could lose fans and followers. Try to strike a balance between promoting your brand and offering readers useful information that helps them to solve a problem.
Old-fashioned advertising is an easy way to promote your business for not a lot of money. There are many people on sites like Fiverr that are willing to hang a flyer for your business in popular areas like college campuses and community centers. You provide the flyer, and in many cases, they will print and then hang the flyer. You get a picture confirming that the job has been completed.
Advertising on other blogs in your niche can be an effective and low-cost way to promote your business. Prices will vary according to the traffic that the blog receives, but you can advertise on other blogs for as little as $10-$50 per month. This is a bargain compared to the hundreds or thousands you could spend on pay-per-click advertising, and you can get traffic from a targeted source.
You don’t have to break your bank in order to promote your site and get the traffic you need to grow sales and conversions. These strategies will help you to promote your site no matter what your budget.
How do you promote your site on a budget? Share your best strategies in the comments!
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- 5 Ways to Get the Word Out About Your Business (Without Spending a Fortune) - February 8, 2013