It is becoming increasingly important for websites to tell their visitors what they are doing with the information they collect. People are becoming increasingly leery of sites that do not explicitly tell them what their personal information is used for, where it goes, and who has access to it. It is a matter of trust. If you can earn the trust of those visiting your site, you have a better chance at success.
Below is a breakdown of each section of a policy and how it applies to a site owner.
Introduction – In this first section you have the opportunity to tell the site visitor about your company and what particular function your website serves. This is the section where you would address any special conditions regarding the collection of information from children if your site does that.
How information is collected – This section details the way you collect a visitor’s information. Is all of the information gathered automatically? When a visitor fills out a form, is other information collected as well such as the original referrer?
How information is stored – Visitors increasingly want to know how the information you collect on them is being stored. Is their data being stored on your servers or in the cloud? Is it stored on site or at some distant location, perhaps even overseas? Those you collect information from need to know that you will make a diligent effort to protect that information safely and securely.
Contact information – In this section put your contact information. Make it easy for visitors to your site to get in touch with you should they have any questions or concerns.
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