When you are selecting the right virtual platform provider for your event, then you have to focus on many important points. If you have to conduct the events, whether small meetings or big B2B conferences, then you have to select the perfect event platform provider, to make your meetings and conferences effective. The success and the failure of the event depend on the event platform you choose. Besides cost, stability and security of platform, there are many other questions which you need to ask a event platform provider before launching the event. In this article it is discussed about these questions only:
Question 1: How social media can help to extend my event?
Almost all the virtual event providers include the basic of social media but you have to make sure that you choose the partner which can help you to build an effective strategic plan. You should ask your partner, that what you will do to optimize the social media plan before the event, during the event and after the event. You should look for such a partner who understands all the issues and opportunities related to event and not only the integration of social media.
Question 2: How can you optimize the event platform from SEO perspective?
You should find out what strategies for on-page and off-page optimization are the event platform provider implementing. You must also ask whether your platform provider uses social media integration to boost up the Search engine optimization.
Question 3: How can you handle profiling strategy and social CRM?
To manage the customers it is important to create the profiles before and after the surveys. These surveys help in process of lead generation. Therefore, virtual event providers who provide and do these surveys are considered to be good. If you want to build strong relationships with your customers, then it is essential to identify the factors affecting it and optimize the process of lead generation. So, you must look for such a virtual event provider which handles profiling strategy and social customer relationship management.
Question 4: How the user generated content can be leveraged ?
Virtual events are social activities, which provide numerous ways to join the conversation. The attendees of the event must be able to interact by uploading their video, audio and text. These all are the basic ones but you must prefer the partner who can insists the users to join the conversation.
Choosing an event platform provider is a very crucial task and you must choose such an event provider platform that meets your business goals and wows your attendees. Your partners must understands and have the knowledge about social CRM, social media, profiling strategies, game dynamics etc.
Above Guide it’s not comprehensive but it is a distillation of some important steps to start-up a website.