In this age and era if you own a business and have no idea about how a business can use social media to help boost your profits and advantages then I am not sure how your business is thriving or surviving to date. The good thing is you have come to the right place if you are interested in using social media to your benefit.
Lets discuss the types of social media platforms that you have; there is Facebook (the Holy Grail of Social media), there is YouTube (The former Holy Grail of social media), the Instagram, LinkedIn and Pinterest (The future Holy Grails of Social Media? Well that is a debate for another day). All of these social media platforms might use a different type of contents but they provide people with the same advantage; access to thousands and thousands of potential customers. But wait, before you get all over excited there are certain tricks that you must use to extract the most benefits out of this.
So here it is, 3 social media tips that you need to employ:
The first tip:
Knowing what’s trending should be an all time job If you want to get the maximum attention you must and should know all that is trending online. The trending topics change just about every day, what is the rimming topic of conversation might be equivalent to stale coleslaw the next day. You should talk about all these trending topics whether or not they are relevant to your business or organization. Here you must understand that there is a huge difference between trending topic of discussion and between irrelevant content. A trending topic will start or initiate a debate or some form of conversation on your page, this will give you a greater access to potential customers. Irrelevant content on the other hand is more or less going to drive your customers away.
The second tip:
It is not just about the written text! Contrary to what you must have heard, lengthy or informative blog posts are not the best way to capture the attention of your customers or to be clients. Times have changed images, GIFs, movies and infographics are the new medium or content used by businesses to attract attention. Consider this, when you are using instagram, pictures will speak louder than words but when you are using Google+ it is best that you go for a mix of written texts and pictures. But as a general rule, the more creative your post is now the better it is at attracting attention.
The third tip:
Expand your followers.You want to make an impact? Then you need to approach a larger number of people and make sure that you have the power to influence or convert them. You must at all costs try to extend your reach to increase your followers, your friends, people who like you or your work. This is the best way to enhance your company’s influence for sure. Share your blogs, your pictures your tweets as much as possible so that more people get to know about you. If you employ people, you should draw up a social media strategy that binds them to post and talk about all the latest promotions or products and services. Greater the number of people who share your posts, greater the chances are of your success at expanding your followers.
Use these three tips to make sure that your business makes a smashing impression on the social media.