In the world of online business, it’s not only important to introduce new innovations on the go. What also matters is spreading the word about the latest novelties you’ve launched to strengthen your brand. You can keep your customers informed in many different ways, but not all of them will have the same impact. You should go for the ones that will communicate your message the fastest and in most direct way.
Social networks posts
The fact that you already have customers means that you also must have a certain number of followers in social media. So, posting an update on your new services or products to social networks is the fastest way to share the same information to a large number of closely targeted people. The Facebook post and the Google+ post should contain some photos and videos that are important for those new features. On the other hand, the Twitter post should send this message in a straightforward and focused way.
Apart from that, it would be a shame not to utilize the power of video content. Make and publish short videos about the development of those new items and the production process itself. People like to see what happens behind the scenes when a product is made. Giving them an insight in your business will strengthen their trust in your brand.
If your website serves as an online store for your products, you should offer your customers to try your new products when they make a purchase on it. This offer can be placed on the homepage or as the last step of the purchase process, after the checkout. However, avoid aggressive pop-up offers. Not only that it won’t popularize your new products, but it may drive visitors away from your website. Apart from that, use some smart tracking tools, to check how the visitors react to those new elements of your business website.
Moreover, you should give discounts to the first few buyers of those new products. That way, you’ll entice your customers into buying those new items.
Email bulletins and newsletters
Every customer that makes a purchase on your website (or offline) should be offered to subscribe to your website. When your customers start leaving their e-mail addresses on your website, it’s a sign that you’re doing a great job. Also, it enables you to create a mailing list, which is an invaluable resource for every information campaign. That way, you can send weekly newsletters or quarterly bulletins, to inform your customers and clients about the latest events your brand has organized or taken part in. Furthermore, if your business is growing fast, you could add some professional email marketing services to your business plan. This assistance from experienced pros will help you reach out to a more customers in less time.
Niche business events
Although the Internet has introduced some new rules when it comes to business promotion, people still like live events. As a result, you can still attend dozens of important business events in every single niche. Therefore, if you schedule the launch of your new line of products for such an event, you’ll have a threefold benefit. Firstly, the visitors will have a chance to test those items in person. Secondly, you’ll also get a chance to present your innovations to your rivals. Thirdly, you can make the sales start rolling by offering special deals at that event.
What’s also important for a brand to gain more trust is letting customers participate in the development of new products. By taking a customer-centered approach, you reduce the risk of a failure and spread the word about the product even before it’s launched.
The brands that constantly expand their assortment of new items and services will have better chances to survive the market fight. If you keep your customers close to you by informing them on the things you’ve done recently, they’ll develop a positive attitude towards your brand. For all these reasons, apply the strategies described in this text and give your business a better chance to evolve.