It’s easy to get discouraged in the early stages of launching a new type of content. From blogs to YouTube channels, a large and loyal audience can be slow to build. For podcasts, the process can be convoluted and guilty of moving at a snail’s pace. Compared to social media and blog content, podcasts serve a pretty niche audience of users. The initial growth period can be one of the more sluggish processes of content, and yet once the right people catch wind of what your podcast is about the number of subscribers trickling into your cast can be shocking and rewarding. All the exposure typically proves to be a huge payoff and eventually, entrepreneurs with the right idea and attitude can garner a huge following.
For the entrepreneur hoping to get their podcast on its feet, here are the top tips to keep in mind as you attempt to get listeners to lend you their ears:
Determine Your Goal and Impact
Creating a successful podcast is a tricky business with multiple moving parts and an intricate number of nuts and bolts. That’s why it’s crucial to have a clear understanding of why you want to start a podcast from the get go. Plenty of entrepreneurs start a podcast simply for the sake of sharing and discussing ideas that are relevant to their own interests. Others use the audio medium to reach out to a broader customer base. Consider the value of starting a podcast as well as the results and outcomes you would like to see stem from it. Having a clearly defined motive and goal for your podcast will be paramount to creating the type of content you create and put out into the world.
Start with A Strong Launch
Just like any piece of content for your brand, you should make sure you create a moment behind it upfront so that it reaches maximum audience potential. Reach out to your network of friends and colleagues and ask them to download, subscribe to, and review your podcast before it launches. Give them updates on your publication schedule and consider giving them an incentive to download your podcast.
Ensuring that you get things off to a strong start also applies to your actual podcast itself. Draft an outline for the topics you will discuss in each episode, considering the type of story you want to tell. Start each episode with a strong hook to keep the attention of your listeners. The first 10 seconds of your podcast will be the most important aspect of holding onto your subscriber’s attention. The Chaos Cast is one particular podcast that manages to pinch on to the attention of listeners by starting episodes with compelling stories. The creator of the podcast, Jeff Boss is a former Navy Seal who starts off with intriguing stories about his experiences at Hell Week, being an author, and opinions about trending topics. Consider the ways in which some of your favorite books, movies, and shows grasp your attention.
Have A Revenue Strategy
Today’s podcast field has an array of podcasts that offer free subscriptions and content. Providing your followers with a chance to tune into your podcast free of charge is a great way to increase your number of subscribers and downloads. Yet, it can be expensive and yield zero revenue if you don’t have other ways of bringing in money.
If you’re using your podcast as a way of generating leads for your brand or website, be sure to plug a call-to-action that directs listeners to head to your site and make a purchase. To ensure your podcast can remain up and running, consider rallying for funding by seeking out sponsorships and offering to promote affiliate brands.
Up Your Frequency and Be Consistent
Loyal listeners will need regular content to feel like they should make your podcast a priority. Think about the television shows that you are most likely to stay up to date with. Users are more likely to keep up with shows that they aren’t really interested in than the ones that they are if they know that they will be fed content regularly. Stay on the minds of your subscribers by making your podcast a habit. Keep your audience hooked by upping your frequency and providing new episodes at least twice per week on a regular schedule.
Get Good Guests
Tap into your associate and social media network to figure out a way to get well-known influencers onto your show. Everyone loves a celebrity guest, but they’re also open to hearing stories from lesser-known guests with a good story. Get online and research potential new guests for your episodes. The best ones will bring a unique perspective to the table and inspire and inform your listeners.