Your understanding of Google, Bing, and other search engines is probably years out of date- and that’s a long time on The Internet. Are you still holding onto old SEO myths?
Caption: Understanding the newest SEO techniques starts by breaking down the biggest myths about search engine optimization.
On the World Wide Web, webs of confusing misinformation can quickly grow. Many of the things you think you know about search engine optimization (SEO) have quickly changed. With the speed of SEO’s changes, what may be a solid practice one day quickly phases out as time goes on. Sticking to SEO practices from years ago won’t help your efforts. In fact, it may even cause harm. Here are some myths you need to debunk to get the most out of your SEO efforts.
Myth 1: Metatags Are Crucial for Your Rankings
This isn’t true anymore. The major search engines don’t even index metatag descriptions anymore. But, that doesn’t mean you should entirely ignore your metatags. After all, these descriptions create the text that is displayed along with your link in search results. Think of your metatag description like a sales pitch, it needs to entice readers to visit your page from the results.
Caption: The metatag is what displays below your search result link. Think of it as enticing copy which encourages the user to visit your site. With new algorithm updates, metatags don’t need to be loaded with keywords.
Myth 2: Inbound Links are About Quantity
This one is false. In recent algorithm updates, Google has made it clear that quality is more important than quantity when it comes to inbound links. In fact, a large quantity of low-quality inbound links can set off red flags for Google and other search engines. Low-quality inbound links may penalize your site in terms of ranking position.
Instead of focusing on getting as many links as possible, focus on obtaining links from websites which are relevant to your business. It’s also important to make sure that those links are surrounded with text which is relevant to the topic. This all helps improve the quality of your links.
Myth 3: PageRank is Still Important
PageRank was once the be all, end all of SEO. This algorithm counts the number and quality of links feeding into a page, then assigns a rank number based on those factors on a scale of 1-10. The higher the number, the better your PageRank. While this number used to weigh heavily on your SEO success, it’s not quite that important these days.
Caption: PageRank, assigned based on quality of link neighborhoods, doesn’t weigh as heavily in today’s world of SEO.
New algorithm updates mean that no one factor can determine your SEO success. While PageRank is still around, there are other factors which also come into play today. Linking from a relevant page with a lower PageRank number will make more sense than linking from a higher PageRank page with zero relevance to your business. Keeping everything relevant in terms of linking is key.
Myth 4: Google Prefers Domains Loaded with Keywords
Google has attempted to level the playing field in its updates. While keyword-rich URLs used to bear weight when it came to rankings, this isn’t the case anymore. Having a keyword in your domain does not guarantee first placement in the rankings. Only quality SEO tactics, such as authoritative content, can help you reach that goal.
Myth 5: You Must Submit Your Website to Search Engines
In the earlier days of SEO, you did need to submit your website to search engines. These days, Google spiders and other crawling algorithms can find your site without this step. If there is any connection from any website to your website, Google can find it and crawl it for indexing in its search engine.
Caption: In earlier days of SEO, it was an important step to submit a website for search engines. Today, websites with links heading just about anywhere will be indexed by search engines.
Of course, Google finding your site doesn’t mean that it will earn high rankings in search results right away. You need to follow SEO best practices to help make this goal a reality.
Myth 6: SEO is All About Beating the System
This could not be further from the truth! Google and other search engines understand the tricks that people try to use, and they do not take kindly to this manipulation of their search engines. First, the results, if any, will be short-lived. Any “tricks” will not produce lasting results. Additionally, Google and other search engines may even penalize those who try to manipulate rankings.
Instead, focus your energy on creating quality content that answers a question. Successful SEO is all about crafting a website that is informative and original. By doing so, you will create a page which people are excited to share with one another. Google rewards sites that meet these goals with high rankings.
Hopefully, these myths aren’t a part of your SEO practices. If so, it’s time to re-evaluate your strategy to improve your approach to SEO.
This guest post was provided by Brad Pender from Maximized Marketing