Content marketing is as easy as it sounds but only when the efforts are put in the right direction. The end goal is to pull traffic and convert them into taking action.
It could be anything like signing up or subscribing to the newsletter. The best hack is to make growth a priority and see your business spike. But the answer to ‘what is digital marketing’ is more important than ‘how to go about it’.
Digital marketing is the promotion of brands with the help of electronic media. With readers comes traffic and listed below are 7 hacks to increase organic traffic.
1. SEO tops the priority
SEO (Search Engine Optimization) is like the white rabbit who piqued Alice’s curiosity. If done correctly, it would drive al the required traffic without you having to bother about it. Making a keyword bank for yourself and knowing how to use the long tail keyword is just enough. It does not require you to be a pro to start. Play with Google’s keyword tool to master it.
As easy it is to create a propelling content, they are easy to fail too. The best part about infographics is that they take advantage of the imagery on the Internet. A creative infographic content is made up of quality write up and a good topic. Data appropriateness is a necessary part of an infographic content. Any point should back up with data or metrics to prove it to make it effective.
A search engine in unable to search the contents of an audio file, but works much like a blog. A noteworthy point about podcasts is that its appeal is beyond a blog post in general. Moreover, a podcast is supported on any multimedia device. This is a growth hacking that can influence your niche presence that will help you dominate and increase the general interest of the people.
4. User generated content
The word of mouth content created by your readers would matter more than the one you create. So do it once, do it well. According to Guardian, reviews are the new content. You may want to ask your visitors to share your content on social media for better word of mouth referrals.
5. Choosing the right audience
A B2B content marketer faces a big challenge is the allocation of time for their content and the other half is still finding ways to create engaging content. Blow your budget only where it matters. Target audience is the key. Develop content that makes sense to them, let them subscribe and see yourself succeed.
6. Share appropriately
Just sharing a content for the sake of it does not make any sense. Any content that goes viral is because it has got some powerful sharing on a social platform for all the right reasons. While Facebook and Twitter top the list, share your content on other platforms used by people worldwide, if appropriate. And never underestimate the Google plus as it has a higher preference when it comes to social sharing index for search engines.
7. Catchy title for content
A good title is good, but a great title requires less effort in other aspects to drive traffic. It is because it gets more click as compared to other contents. A good content split tests more than 25 headlines for their content. A good way to understand this is to imagine yourself walking through a bookstore. The only books that attract your attention are the ones with a great title. Work up to it.
Generating traffic to your content is time taking. And creating a quality content requires efforts, time and effort in the right direction.
I hope these 7 Content Marketing Hacks to Increase Your Organic Traffic is of help in generating the required traffic. So implement them accordingly and see the metrics rise.