Exhibiting your business at a trade show can seem like an overwhelming process. Between de-signing an exhibit, finding a space, assembling a team, organizing materials, etc. attending a show or convention often appears to be more trouble than it’s worth. There are some things that every exhibit should try to include, though, and making note of them can help ease the burden of the planning process.
1. A Banner
It’s hard to imagine there being an easier way for attendees to identify your brand while sidling through the show floor crowds than by hanging a banner. A banner can be eye-catching or more simply-designed, but as an identifier for your business, it can also help to draw in people who know little-to-nothing about what you do. Make your banner compelling and perhaps a surge in foot-traffic will follow.
2. Business Cards
Networking and making connections are often what trade shows are all about. Your exhibit and your trade show team are ambassadors for your brand and it is their responsibility to bridge the gap between your business and the attendees. Conventions, trade shows and other such events are excellent for gaining new leads, and capitalizing on those opportunities should be easy. Dis-tribute business cards liberally. If you have an impressive exhibit, people will already have a posi-tive perception of you as a businessperson. Give them the opportunity to reach out to you and great things can happen.
3. A Promotional Item
Everybody, whether they’re rich, poor, young, or old, enjoys getting free stuff. Promotional items and giveaways are fantastic not just for pleasing a crowd, but also for increasing recogni-tion of you and your brand. It doesn’t matter if you’re distributing mass quantities of some smaller item or offering samples of higher-end products to a select few: make sure your brand name is visible and that your item is so useful and amazing that it won’t be left behind.
4. Banner Stands
Efficient use of banner stands can perfectly complement the graphic design of a trade show ex-hibit. They can be used to demonstrate textual information, display additional images, or simply promote your brand name. At trade shows, attendees aren’t likely to be impressed by businesses that stick to the basics and give off a bland appearance, especially with so many other brands fighting to capture their attentions. Do your best to impress, right down to the visual details.
5. Table Drapes
A good table drape can end up being unappreciated in the grand scheme of a trade show exhibit. However, investing in one (or more) is still a wise choice because, as with any presentation, detail is key. Placing table drapes that display your brand name underneath a product display can be just as much of an eye-catcher for an attendee as a good banner. Take no shortcuts in marketing your brand.
6. Accent Lighting
Lighting, in the context of graphic design within a trade show exhibit, can be powerful enough to stop attendees in their tracks as they stare at your exhibit. For example, if you have a specific product that you want to feature, showcasing it under proper lighting can capture a passerby’s attention, pique curiosity and ultimately bring in that foot traffic. Other ideas for accent lighting include washing a display in an array of rotating colors and using lighting to simply accent colors that already exist within your exhibit. The latter technique does more than just brighten a dis-play—it adds another dimension and breathes life into what you’re trying to show off. While it may be tempting to dismiss accent lighting as an afterthought, it’d be wise to give it serious con-sideration as you work through the designing process.
Exhibit halls, no matter what size, are all going to look very much the same on the inside, from the fluorescent lighting to the linoleum floors. Your exhibit can have an amazing design, a stun-ning banner, just the right touches of lighting and additional signs—but what can really set you apart, believe it or not, is flooring. Is your exhibit emulating a high-end retail store? It should have carpeting. A futuristic gaming environment? Try getting a relevant pattern printed. Cozy kitchen? Check out some hardwood options. Logo inlays will even allow your exhibit’s floor to be a part of your brand. The exhibit you’re designing probably has a theme and a purpose, so you’d might as well see it out to its full potential and add the extra details.
Part of the appeal in attending trade shows is that they’re meant to be enjoyable. Exhibiting doesn’t have to be stressful and miserable to plan out. Design smartly, prepare yourself ahead of time and you’ll be set to have some fun while marketing yourself and your brand.