Sooner or later, every small business needs to come up with a strategy that will help them reach their target audience. However, sometimes the message is not the only thing that matters. Sometimes, it is about the means it was conveyed through. So, without further ado, here are few advertising channels that every small business should consider for their business promotion.
First things first, in 2016 everyone is on this or that social network. According to statistics, an average internet user spends over a quarter of their online time using social media. Still, not every network appeals to each audience the same. For example, Twitter and Snapchat have the biggest growing teen audience while on Pinterest females aged from 17 to 35 make a vast majority. In other words, in order to optimize your social media engagement, you need to know your target demographic and their social media habits.
Handing out Printed Material
Even though we are no longer stuck in the paper era a lot of people still appreciate reading an information in printed form. Furthermore, in the age of internet scams, hoaxes, and hazards of the digital environment a personal approach can be completely indispensable. Because of all this, if you want to inform your clients about some information regarding your business, why not simply distribute some printed material. Brochure printing might be the right way to introduce the general public to your brand, just don’t forget to state all the relevant information about your business. You would be surprised just how efficient this traditional method of promotion may be.
Enter the Blogosphere
They say that there is no better way of becoming a leader than inspiring respect in people. Well, in a digital environment this can best be done in the Blogosphere. What you need to do is make a blog and speak about issues relevant to your particular business niche. For example, you can post reviews, make lists or even video tutorials that are relevant to your audience. This way, you become something of a personal brand. The best thing about all of this is the fact that making a blog can be incredibly easy – in fact, it is possible to do so in less than an hour.
Word of the Mouth
Finally, when it comes to reliability nothing can beat the word of mouth. Look at it this way, no matter how convincing your blog post or ad is, people are biologically programmed to believe a live word more than something they read off the screen. However, the only way to get these brand ambassadors to spread the word is to provide a truly great service. By doing so, your satisfied clients refer you to other people and your reputation grows. Another advantage of this channel is a fact that it is like an avalanche, once it gets rolling, there is no stopping it. Still, to some, this may not be such great news.
As we already mentioned, different channels suit different purposes. Nonetheless, there is no reason why you should restrict yourself to this or that medium. The optimal results can be achieved only when you learn how to combine all these channels properly. That way, even the smallest of enterprises have a shot at incredible growth rates.