Photo: Alta
Cover Co-founders of Alta, a licensed digital marketplace for alternative assets, Benjamin Twoon, Kelvin Lee and Sng Khai Lin (Photo: Alta)
Photo: Alta

From investment banker to fintech entrepreneur, Kelvin Lee of alternative investment platform Alta discusses making the switch to entrepreneurship and how he is democratising wealth creation opportunities

During his tenure as an investment banker, Kelvin Lee was faced with the glaring inefficiencies pervasive in the private capital markets. While investors sought diversification and higher returns through private assets, the reality was that access to these opportunities remained limited to a select few, leaving many potential investors on the sidelines.

This realisation, coupled with the fact that companies were increasingly opting to remain private for longer periods, sparked an idea in Lee’s mind. He saw an opportunity to change the way private markets operated, making them more accessible and transparent for a broader range of investors.

Together with his co-founders, Sng Khai Lin and Benjamin Twoon, Lee embarked on a mission to build a digital exchange to transform the landscape of alternative investments. This led to the creation of Fundnel, which would later be rebranded as Alta.

Read more: Private equity secondaries: What are they and how do you invest in them?

From its inception, Alta aimed to provide liquidity and accessibility to private companies while offering liquidity options for early employees and investors. The fintech startup has since expanded its offerings to include a fund management arm and creating innovative products for investors that don’t fall into the conventional investment categories, such as stocks, bonds or cash.

One of the most significant challenges Lee faced in the early days was overcoming the barriers to accessing the alternative investment market. Information opacity, high costs, illiquidity and lengthy transaction times were just a few of the hurdles that had to be addressed. However, instead of simply bridging the gap between private and public markets, Lee envisioned a new paradigm—one that aligned with the aspirations of innovators, game-changers and investors shaping the future. The Alta team asked themselves, “What would private markets look like with the capital market infrastructure they deserve?”

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The company chose to adopt blockchain technology for asset tokenisation. This approach aimed to improve speed, accessibility, liquidity and transparency in private markets. It also attracted a new generation of digital-native investors drawn to the concept of trading digital securities.

We spoke to Lee to learn about his investment philosophy, the impact of the company’s name change and the lessons learned along the way.

Tatler Asia
Kelvin Lee is the co-founder and CEO of alternative investment platform Alta bring wealth creation opportunities to the masses (Photo: Alta)
Above Kelvin Lee is the co-founder and CEO of alternative investment platform Alta, bringing wealth creation opportunities to the masses (Photo: Alta)
Kelvin Lee is the co-founder and CEO of alternative investment platform Alta bring wealth creation opportunities to the masses (Photo: Alta)

Life as a fintech founder

How does your background in finance shape your approach to entrepreneurship?

Kelvin Lee (KL): Thanks to my background in capital markets, I saw firsthand how these markets can drive economic growth and positive change. The barriers investors face in creating that growth motivated me to start Alta.

That’s why I believe in democratising access to alternative assets and building the infrastructure to support that change. The issue isn’t just about bringing more capital; it’s about involving more people in the process, allowing them to contribute to the changes they believe in, creating a virtuous cycle of good. This belief drives our mission to empower entrepreneurs and investors while promoting job creation and economic resilience, especially in emerging markets.

What were the first things you allocated money to within your business?

KL: Our initial investments were strategically directed towards nurturing two vital pillars: people and technology. Success hinges on the talent and expertise of our team, so we focused on recruiting passionate changemakers who share our vision to shape a better capital market for future generations.

We also recognised the pivotal role of data and technology in addressing the access and liquidity challenges in private markets. We strategically allocated resources to develop Alta’s comprehensive offerings, leveraging technologies like blockchain to unify private market services, fund management, custodial solutions and more.

What is your philosophy when it comes to investing your personal funds?

KL: My approach to investing personal funds extends beyond traditional metrics. While Return on Investment (ROI) and other risk assessments are crucial, I value broader macroeconomic and qualitative factors beyond what’s written on the financial statements of an investment. 

Understanding the nuances of the market landscape and identifying disruptive trends are essential. I also look at the individuals driving the business. Investing in talented and passionate teams can often make the difference between a successful investment and a missed opportunity.

Read more: A venture capitalist’s guide to startup hiring, growth and investing

Entrepreneurship isn’t just about reaching a destination; it’s about savouring every step of the journey—the highs, the lows and the unexpected twists and turns

- Kelvin Lee -

From Fundnel to Alta

What is the thought process behind the rebranding of the company?

KL: The transition from Fundnel to Alta represented more than just a name change; it was our strategic shift towards democratising access to alternative investments. Beyond our original segments serving institutional investors, family offices and other high-net-worth individuals, we felt that the market was finally mature enough for us to start serving a broader audience of investors.

The rebranding coincided with our expansion into the digital securities space through the acquisition of Hg Exchange (HGX), now AltaX. This move positioned us as pioneers in tokenisation and digital custody of alternative assets, opening up new avenues for investment. Our vision expanded beyond traditional offerings, like private companies and funds, to include a diverse range of alternative assets, from private equity and hedge funds to real-world assets like whiskies and wines.

With the name change, how did you maintain clients’ confidence in the company and the brand?

KL: Transparency and clear communication with our clients are key in whatever we do. By emphasising our continued commitment to serving their needs and delivering on our promises, we solidified trust in the Alta brand among our global investor community. 

How has the rebranding impacted your business?

KL: From the outset, we conceptualised Alta as an ecosystem player that could offer our integrated platform at scale to firms who wanted a turnkey solution to digitalise their offerings. Today, we have six member firms who have joined our platform, and serve an extended investor community of over a million investors globally.  

Read more: How to create your personal brand, according to Larry, chief mouser of the UK Cabinet

Lessons learned

Throughout your journey as an entrepreneur, have there been decisions that you regret?

KL: As an entrepreneur, we can only ever play the cards we are dealt. You never get to fight with the army that you wish to have, only the army you have. 

For aspiring finance entrepreneurs, what key lessons would you share?

KL: Similar to finance professionals, entrepreneurs operate along the risk-reward curve. Rewards, however, may not just be financial rewards, but really experiential learning in nature. There is a much broader world outside the “safety nets” of the financial industry and the key trait learnt here is resilience.

I would also advise aspiring entrepreneurs to build strong networks to support their journey. Surround yourself with mentors, advisors and industry peers who can offer guidance, support and valuable insights. 

Knowing what you know now, would you still have made the transition into entrepreneurship?

KL: Reflecting on my entrepreneurship journey, I’d eagerly share this piece of advice with my younger self: start the journey earlier. Every single moment, whether it was a glorious victory or a crushing setback, has been a priceless building block in shaping who I am today. 

Entrepreneurship isn’t just about reaching a destination; it’s about savouring every step of the journey—the highs, the lows and the unexpected twists and turns along the way. It’s about embracing challenges head-on, summoning resilience when the going gets tough and seizing opportunities with gusto. 

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