Having an attractive business idea and a marketing plan is a solid foundation to build your business upon, but adding ‘special ingredients’ to your brand identity is what will enable you to really rise above the competition. Great success does not come only from tireless promotion of goods and calculated strategies. In the reigning age of robots and computerized tasks, uniqueness is a highly sought-after value. Creating an inviting and passionate brand statement will resonate much better with your potential clients and do wonders for your business.
Opt for being different from the rest
Before determining the development of your personal brand it is necessary to define what the value statement of your personal brand is and develop a strategy around it. The value statement consists of maximum one or two sentences about what you do best, delivering value to certain individuals or organizations for the public and how, unlike others, your business provide unique propositions. However, in today’s globalized world, it is virtually impossible to be unique, so your best option is to focus on differentiating.
Find your selling point and build your business around it
Your brand statement should not be a summary of your skills and knowledge of the jobs you had in the past, nor is it a personal mission – these concepts should involve a long-term relationship with your clients and not be a mere way to ‘market’ your brand. Managers must understand that the statement of brand value as a differentiator is born where the strategy for personal branding is conceived. It should be memorable, aimed at resolving problems and proposing solutions, with great force.
Constant work and improvement is a must
When you do not stand out you have to go directly to compete against everyone else. It is therefore important to specialize in a major issue for companies and be willing to work and develop, without neglecting other issues and skills. So, do you actually want to stand out from hundreds of architects, lawyers, accountants or marketers? Specialization is the basis of this response and creating your personal brand statement to clarify your final function and goals as a professional helps to look at how much better support you can be to customers in providing quality products and services.
Think carefully about what you are prepared to do
First you have to ask and answer following fundamental questions:
Why do you do what you do? What is your motivation that moves you to provide quality offers with your business? What values do you provide and what makes your brand personal? Do you excel at managing large projects or you perhaps you owe the success of the company to e-marketing strategies? If you are unsure which path you should take, getting help from Mind Arc, a Sydney-based digital agency can help you in your quest to success.
Be the best that you can be in your business. Everyone knows how hard it is to attract new clientele and even keep the existing one, going through various marketing strategies. Still, it is of utmost importance to stay true to your practice and not get overwhelmed with the desperate desire to succeed. Follow every step necessary and make sure your customers know why your offer is the perfect choice.