The rich want properties that boast premium amenities—those that are equipped with luxury lifestyle and concierge offerings, says Atkinson; plus superior craftsmanship and the ability to customise specific residential features. They also seek financial stability and long-term security in their property investments. Finally, they look out for developments that incorporate sustainable practices and smart home technologies. “Environmental awareness has become a very import consideration, particularly for younger Asian ultra-high-net-worth (UHNW) investors.”

There is a “sustained demand” for “ultra-prime” branded residences, particularly from international property investors, says Atkinson. “Buyers purchasing a branded residential product very much enjoy and value the prestige and level of lifestyle associated with acquiring a branded residence.”

Buyers who go for properties that are branded, or have a worldwide name recognition, trust in these brands to deliver, and to a certain standard and benchmark, she adds. 

“As such, we continue to see buyers purchase branded residential properties in markets around the world without actually seeing the property itself—or even visiting the location—because they place such a deep trust in that the brand will deliver.” Aman and the Mandarin Oriental, which offer branded residences, have “really excelled” here, she says. 

There is also a growing demand for “turn-key, hassle-free” ownership experiences, says Atkinson. UHNW buyers are increasingly seeking residential offerings that provide comprehensive, white-glove services, from property management and rental optimisation to concierge support and lifestyle programming. “When they return home, our clients want to be able to simply unlock the door and enjoy their home, without the burden of day-to-day operations.”

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Some of the trends that cater to luxury property buyers include health and wellness programmes, medical facilities and open spaces inside the property developments, plus wellness spaces inside the home.

And that’s not all: buyers also want developments that come with private member’s clubs, lounges and in-house dining and wellness experiences.

These are all signs that there is a “growing preference from our clientele for homes that offer access to ‘elevated’ living experiences”.

Major investment hotspots, like New York, London and Singapore, continue to attract property buyers’ interest—they want opportunities to diversify their investment portfolios across different asset classes and regions, says Atkinson. 

Many of Origin Private Office’s UHNW clients in Asia have a connection to Los Angeles, and the market is a very popular second home destination. This is especially so for the firm’s clients in North Asia, she adds. 

Japan has been considered a safe haven investment environment due to its political stability and reliable legal system, and Tokyo, driven by its “global city status, stable economy and mature real estate market”, is another investment hotspot.

Other cities that the super-rich look to invest in include Sydney and Melbourne—the former is valued for the high-quality lifestyle it offers, while the latter is known for its vibrant cultural scene, education and healthcare institutions and a very stable property market.

Finally, more than ever, there is a growing number of property purchases in Miami, says Atkinson. This is thanks to continued market and business growth there, as well as the fact that the state of Florida does not have a state income tax.

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