Branding is an absolute must for every entrepreneur. It’s one of the best ways to establish industry expertise in order to generate trust and increase recognition. Likewise, a strong personal brand makes marketing a whole lot easier. There are numerous ways you can boost your personal brand as an entrepreneur to improve your sales and secure longevity in the industry. Listed below are the seven steps you can take to strengthen your personal brand. The 7 Steps to a … [Read more...]
Salma El-Shurafa is an experienced Executive Coach and founder of The Pathway Project. She is a Professional Certified Coach by the International Coaching Federation (ICF), a Certified Professional Co-Active Coach from The Coaches Training Institute (CTI) and a graduate of CTI’s Co-Active Leadership program. Salma is the first Arab female faculty member of CTI in the region, a certified Agile profile coach and trainer as well as a Cultural Intelligence Certified Advanced Facilitator. She works with a wide variety of individuals, ranging from directors and managers at Fortune 500 companies, entrepreneurs across various industries, and other professionals.