Unlike many other celebrity whisky brands, 32-time Grammy winner Beyoncé Knowles has left her artistic mark all over this new collaboration with LVMH subsidiary Moët Hennessy. This has resulted in the Japanese-style whisky, SirDavis.

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Beyoncé sought out Moët Hennessy to craft the perfect blend, working with decorated Master Distiller Dr. Bill Lumsden. A blend of personal history and contemporary elegance, SirDavis is named after Beyoncé’s great-grandfather David Hogue, a moonshiner in the American South during Prohibition. When Knowles’ father visited his grandfather, it was the first time he had heard a black man referred to as “Sir.”