Trustworthiness of a website is one of decisive factors for online business success. With just a few simple steps you can improve the visual appeal of your website. Keep on reading to find out a few suggestions on how to build a reliable website.
Love at first sight
Many customers visit the website to research a product or service, that’s why the first impressions are so important. If your website still features early 1990s design it is very likely your visitors won’t be interested in exploring it further. Also, if it is visually unappealing, uses funny font and contains broken links, prospective customers may have a lot of doubts about the legitimacy of your business. Don’t get me wrong – it doesn’t mean that you have to rush to the nearest web designer and pay big bucks for an attractive online proof of your existence. Professional look can be achieved in many different ways and even small changes can prove extremely beneficial. Modern-looking website can be created with the use of the simplest WordPress tools and templates. You should have a strong understanding of your customers’ expectations and present your assets in the most appealing fashion. Ensure that web design corresponds with your products, as it will help you build integral image of your company. In the era of mobile technology, double-check whether your site displays correctly on smartphones and tablets.
Average online customers know very little about the technical realities of online security. They usually trust their instincts when they decide to make a purchase or choose a particular service. Therefore, it is so important to establish and advertise your security measures. You can prove security by placing badges of online security companies. Better Business Bureau, Trust-e, Norton, McAfee Security are just a few companies that guarantee and certify that your site and all its elements work in accordance with international security standards.
Display authorized payment methods
E-commerce should support only authorized payment gateways like PayPal, Authorize.net or Stripe. Customers tend to be reluctant to share their credit card information with an unknown provider, because they are afraid of identity theft. Secure their information with SSL encryption to protect sensitive customer information. You can get an SSL certificate which will appear in your customers’ browser.
Stay in touch
Visibly displaying contact information is the best option to increase trust and build emotional connections. Add your bio and a well-written About Us section to let your prospective clients get to know you better. Make it welcoming and engaging. At the same time, establish your selling point – it should be something you are proud of, like the use of eco-friendly materials, local production, advanced innovative techniques, years of experience, or impressive number of satisfied customers. Don’t forget to highlight your professional achievements, awards, and affiliations. Have clear and easy to find policies that include return and refund information.
The power of social media
After a quick look at the website many customers check Facebook page of the company to read reviews and check the number of followers. Nowadays, visibility on social media is as important as a professional website. If you do commit to having a Facebook fan page or business Twitter account, make sure to post regular updates. Install social media widgets to promote integration and build a circle of engaged customers.