As a business owner, you should know that social media is one of the essential tools that you have at your disposal, especially when it comes to growing your audience. Millions of people use Facebook, Twitter, Instagram and other social media platforms every day and to connect with these people you need to know how to utilize social media as a whole as well as the specific niches that apply to your brand.
One of the most effective ways to utilize social media is by doing the right amount of research. Just like market research helps your business to figure out where and how to advertise, researching social media gives you a great idea of how to connect with thousands of people at once which will only benefit you. In this article, you will see a quick guide to help your business find its audience.
Find out exactly who your audience is/who you want them to be
The first and possibly the most important step is finding out who your audience are. Don’t forget that people are unique and assuming who they are based on simple data such as mainly female or mainly male isn’t enough. You need to go a lot deeper when discovering who your core demographic are. The deeper you go, the easier it will be to connect with them.
The next step is figuring out the kind of customer you want and creating avenues for both groups. Ask yourself who your ideal customer is, whether is predominantly young adults, women or over 50’s, once you know who you want you’ll be able to create an achievable le action plan.
Figure out what corner of social media your target audience occupies
Just like the internet itself, social media is a vast and ever-changing collection of data and information. While the formula is as simple as posting things with the hope that it reaches people, it can be a little more complicated than that. Take Twitter for example, Twitter has many corners and side roads that you can take to reach your target audience faster.
Users of social media that might engage with your business will use specific hashtags, create groups and post about certain subjects to people with similar interests. When you find out where on social media that your target audience resides, set up camp alongside them.
Study your current customers
While you do your market research it is also worth studying your current customers which can make your job a whole lot easier. Ask them to be part of a survey and ask them what social media services they use as well as how often. Ask them if they engage with blogs and podcasts via social media and what grabs their attention most while they’re online.
Knowing all of the above information will help you to make the right decisions when you attempt to attract more clientèle.
Research online behaviour
Whether you are just starting out and your audience is a little too small or you just want a little boost of knowledge, it’s always worth investigating online behaviour. There are plenty of databases that give important information on crucial things like popular websites, peak social media traffic times and what gender and age groups are attracted to the most. Using the info you find from these databases and combining them with the info from your surveys will create a great spectrum of knowledge.
Finding your business an audience isn’t the easiest task to undertake. You need a lot of patience, you need to be inventive and you need to stay on top of your social media output, but the results speak for themselves. Social media can be a wild and unpredictable beast but if you use the guide above you can harness its energy and use it to your advantage.