Having the ability to differentiate one’s business from others is a constant battle no matter the niche or industry that you operate in. It’s difficult for established businesses but probably even more challenging for start-ups. Start-ups are trying to fight their way into their chosen industry and branding is crucial and in certain industries, it’s more crucial than others. Assigning some budget to promotional products allows a company to create some buzz surrounding their branding and edge their way into their chosen industry. Promotional products can become part of mundane tasks in a target market and increase brand recognition and brand affinity so it’s definitely something that should be in a company’s marketing arsenal of tools. It’s very important to choose the right type of products; as a simple example, there is no point in assigning a budget to something like company branded umbrellas if most of your target market resides in sunny climates. Do your investigations in advance and invest in promotional products that will work for your niche.
This infographic from Colourfast is a useful study on using promotional products as part of a marketing strategy. It examines some interesting statistics surrounding their use; it highlights possible options in terms of promo’ products and it suggests tangible ways to measure their effectiveness. Check it out below to learn more.