Flourishing in business needs entrepreneurs to be updated with the latest business trends and getting adapted to them. This will not only help them grow and survive in tough competitions but make them perform much better. This is an age of robots. Though we are yet to see the phase when robots will be taking care of our businesses as well, yet the trend of hiring real-time or full-time physically available assistants is on the decline. These days companies prefer to hire virtual assistants to do the job from anywhere and for anyone.
Similarly, there are many latest trends that are uprooting and finding great scope. Here, I have compiled some of the big business trends that businesses are embracing to drive growth. Some trends may seem new while others might be known to you, but these are certainly the latest trends that will help you drive success in 2017.
1. Sales and content marketing is the driving force for success today:
Today, when Internet has tapped into every nook of life, driving sales through Internet, is a much obvious thing. Online marketing is the trend these days for businesses to grow and drive success. Both businesses and their customers are seen online for the majority of their daily hours. In such situation, content has found its space very smartly. Buyers nowadays seek online research before making any purchase, and what does the sales here is just the content. Convincing content is the driving force for higher sales today. Therefore, ensure that when customers browse for your services and products and look for the risks and challenges while making a purchase, they get good content. Make information available for easy access and interact with them.
2. Subject Matter Experts getting support for sales:
There has been a shift in how subject matter experts (SMEs) improve the company’s revenue. Today, companies believe that SMEs are not the ideal persons to take care of this part and that they might lack professional skills that help in convincing customers. The fact is true, as proper training is required for SMEs to make out of every possible opportunity. Therefore, the key components that drive SMEs’ success are building skills to apprehend the sales process and understand how buyers take decisions; implementing sales support professionals and keep a record of the details; and deploying automation tools to make sure that they focus on the right opportunities.
3. Hiring virtual office assistant:
If you are involved in a business that you need to plan and organize every tits and bit to succeed. But, talking with the big picture in mind, entrepreneurs are not always free or have enough time to handle small and important tasks. Such task can be anything from updating the database and tracking the business leads, to managing the email box that gets flooded every morning. And, such tasks can be handled by virtual office assistants. This is, in fact, the latest trend in businesses across the globe.
They take care of every small and minute thing that may cost huge if you hire a full-time staff. Making travel arrangements, managing the meeting follow-ups, compiling PowerPoint presentations and a lot more can be handled by virtual assistants or remote workers. They are able to give all administrative and support services.
4. E-commerce will continue to escalate:
Online business is on the boom. E-commerce has a great scope in the coming years and it is going to continue. People around the world are connected via the Internet today, hence targeting audience of a wider range is much easier now. Recent studies revealed that nearly 58% of buyers tend to add additional promotional items to their virtual shopping carts while doing online shopping. Strategies like free shipping quota and free gift cards etc work awesome in the e-commerce business. Almost all big companies have made their way towards e-commerce. And, it is expected that there will be a random increase in e-commerce trends.
5. Sustainability and green products are on the rise:
The impact of industries on the ecology of this earth is a serious concern around the globe. The more educated people are becoming, the more is the concern about the hazards and impacts these industries are making to the environment. Therefore, both buyers and companies are tending to shift towards sustainable products. Every big brand is sorting ways to add the word “Green” beside its name. And, this also gives them scope to make greater profits by introducing sustainable products. People are looking for lesser carbon footprint products from electric bulbs to laptops and other electronic gadgets.
These are the biggest trends that are paving newer scopes for businesses to flourish and drive success. In order to survive the randomly transforming market trends, you need to adapt to those trends. Otherwise, the existence of stagnant companies is doubtful in the coming years.