Just hours before this year’s Cartier Women’s Initiative award ceremony in Shenzhen, Tatler sat down with Cyrille Vigneron, president and CEO of Cartier, and Cécile Naour, CEO of Cartier China, to discuss why empowering female impact entrepreneurs is more important than ever
In 2018, Tokyo Medical University admitted to having altered exam results to ensure fewer than 30 per cent of successful applicants would be female. They did this for more than a decade, contending that female graduates would leave the industry to have children.
The scandal, uncovered by the Japanese newspaper The Yomiuri Shimbun, shocked the world. It remains one of the stories that keeps Cartier president and CEO Cyrille Vigneron saying that, even with a global effort, there is always more to be done when it comes to empowering women in their professional fields. “Seventy per cent of our employees are women,” says Vigneron. “It is not only natural for us to listen to women, but a necessity.”
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The Cartier Women’s Initiative (CWI) was first conceived in 2006 as part of the Women’s Forum for the Economy and Society, one of the largest global gatherings of female leaders and entrepreneurs. In 2016, Cartier decided to break away from the forum and grant CWI a life of its own. “We decided it was time for CWI to create its own impact,” says Vigneron.
Impact thus became the driving force behind the initiative. “We set out from the start to support women who are making positive changes,” says Cécile Naour, CEO of Cartier China. “Through this initiative, we have been able to create a platform that expands the community, amplifies the influence and sustains the impact.”
Far from being a one-off award ceremony that draws publicity and limelight, CWI is a year-long programme that recognises female entrepreneurs whose businesses address social or environmental problems. Applications are open to participants from around the world, from May to June every year. A shortlist is drawn up based on criteria including social and environmental impact, business viability and team diversity.
A jury panel consisting of respected entrepreneurs, investors, venture philanthropists and former CWI fellows conducts interviews and performs due diligence to select and rank the top three applicants in each of the 11 award categories.