Unbeknownst to many, Chopard has opened an exclusive hotel in the heart of Paris, France, offering a discreet and extremely luxurious experience
In the heart of Paris’ most prestigious square, Chopard has unveiled a new jewel in its crown—not a timepiece or diamond necklace, but an exclusive hotel that seeks to redefine luxury hospitality by offering a unique blend of historical charm and contemporary elegance that caters to the most discerning travellers.
Named after its famous address among many other luxury watch and jewellery boutiques, 1, Place Vendôme is nestled in an 18th-century hôtel particulier (French for a historic private mansion or townhouse) and officially opened in November last year. Notably, the Chopard brand is not in the name of the hotel, despite it being the company’s first hotel project, nor did Chopard actively promote the news of the opening. The unveiling was quietly and selectively shared and similarly, its location, despite being in the renowned square, is discreet.
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Only a set of blue doors mark the entrance, with no obvious signs that it leads to a Chopard hotel, or that it leads to a hotel at all. It’s certainly the sort of hidden gem that one would only find only if you knew what to look for.
Peek behind the blue doors and a wrought iron grille comes into view, delicately inlaid with a subtle “C”—a prelude for esteemed guests about to be transported into the world of Chopard where the rich tapestry of family history and cherished values form the very foundation of the unique 1, Place Vendôme.
Karl-Fritz Scheufele, third-generation member of the Scheufele family, which owns the brand, explains the genesis of this venture: “The idea of 1, Place Vendôme first started in 2014 when the family had the unique opportunity of acquiring the building in which we already had our Parisian flagship boutique. At that time, the building already contained a hotel, which had its charm but needed a renovation and a repositioning.”