Scientists have proven that colors have powerful influences on people’s emotions and thus their actions. Use the right color to persuade your customers for your business’s advantage. Pick the best, most influential color for your best logo design, branding and marketing campaigns.
Scientific studies have discovered that 93% of consumers credit the visual look of a product as their key buying deciding factor and 85% say that the primary reason they purchased was the color! This is because 80% of the visual information that is communicated by good logo designs are from the colors used.
Now knowing the tremendous power of color to influence your buyers use this industry research to build your best brand marketing.
Best Colors by Industry
Based on this 2017 study of Color in Branding, covering different industries these are the predominant colors used in their logos and the psychological response it creates:
- Restaurants – Red for Attention and energy. Green for well being and health.
- Banking – Blue for dependability. Red for Warmth. Yellow for Cheerfulness
- Apparel and Accessories – Black for sophistication. Red for passion. Orange for confidence.
- Auto and Truck Manufacturers – Grey for quality. Red for masculinity. Blue for Reliability.
- Home Improvement – Blue for relaxation. Orange for Excitement. Red for motivation.
- Pharmaceuticals – Blue for cleanliness. Orange for optimism. Green for vitality.
Emotions of Colors for Branding Marketing
Red — Creates a feeling of urgency, which can be very good for sales and clearance revenue. Fast-food chains, hence often use to stimulate our appetite. Stimulates the entire body, heart rate and increasing blood pressure, related to enthusiasm, enthusiasm, and motion.
Blue — The most favored color of guys. It is connected with peace. Blue provides a feeling of productivity, curbs appetite, and promotes safety. The colour used by brands appearing to market trust such as banks and brokerage houses.
Green — Connected with health, tranquility, talent, and personal character. For relaxing store environments and to promote green living and procuts. Green stimulates and promotes balance and confidence.
Purple — Ordinarily associated with royalty, intellect, and admiration. Stimulates creative problem solving and creativity. Often utilized to promote anti-aging and beauty products.
Orange & Yellow — Cheerful colors that encourage optimism and happiness. Whilst orange can cause a feeling of caution, yellow will make babies cry. Used to produce a feeling of anxiety that draws in impulse shoppers.
Black — Connected with power, ability, stability, and durability. If utilized in excess it can become overwhelming.
Grey — Symbolizes feelings of practicality, older age, and solidarity. In excess, it can cause feelings of melancholy and nothingness.
White — Connected with feelings of purity, cleanliness and security. White space in branding design helps because it can be viewed as a clean slate and spark creativity.
Color Preferences by Your Customer’s Gender
As a business owner, your target customers may be primarily of a certain gender and you can use specific colors to more effectively market to these individuals.
Based on this ground-breaking color study by Joe Hallock, here are the findings by gender of color preferences:
Men’s Top Favorite Colors
Blue – 57%
Green – 14%
Black 9 %
Red – 7%
Orange – 5%
Grey – 3%
Brown – 2%
White – 2%
Women’s Top Favorite Colors
Blue – 35%
Purple – 23%
Red – 9%
Black – 6%
Orange – 5%
Brown – 3%
Yellow – 3%
Men and Women’s Least Favorite Colors
Brown – 20-27%
Orange – 22 -33%
Color Shades Preference by Gender
Not surprisingly, research has determined that Men prefer bolder tones and women like softer, paler colors. Thus Men’s brands have improved their brand perception with darker, deeper shades and female focused products do well with lighter tints of shades as brand colors.
Conclusion and Action Steps
Use these proven effects of color on people’s actions to your advantage by incorporating the colors that communicate to your target customers the emotions and feelings you want your product and service to evoke.
Review your logo, website design and marketing materials to determine if you are positively or negatively using color to appeal to your customers.
References: Studies about Color for Branding