There are many steps which need to be followed to convert a template into a proper design. After following these steps a finished product is formed. If you are satisfied with the free designs available, then you must consider the following factors as all these factors will influence your website design:
Ambition: Decide the goal behind your design. Your design must stay and focus on the goal. Here the question arises that, how much effort is required to fulfill this goal?
Number of person: How many people are required to complete the design. Does it require one person or group of four, twenty or thirty persons? When the project involves lot of persons, then the decisions takes more time.
Type of website: Is your site an educational site, e-commerce site or matchmaker site. Your design must match the theme of your website and the content on your website should also be related to the theme of your site.
Competition: If your site is highly competitive, then you need to hire seo professionals in various disciplines to pull this off because there are the chances for others too.
Funding Source: The type and the size of the organization affect the design. If the organization is large and has a great funding source, and can bear the expenses, then that organization can bear the expense of hiring professionals for their webdesign.
The above mentioned factors must match the following disciplines given below, then only the design will be effective:
Marketing: It is better to do some research before designing the website as in this competitive world; there is a need to design your website according to the current or present situations of the market. There is no such group that can develop the design of the website overnight. To develop an effective website design, a proper and a deep research is required.
Interactive design: If you want to attract the audience towards your website, then you must put some efforts towards knowing the behavior or the needs of the audience. If you come to know this, then you can create a better and effective web design, which will attract the audience towards your website. This design will be called as interactive design. If the person designs it well, then that person will be better to be known as psychological artists.
Page layout: Page Layout affects the design of the website. Page Layout is related to the parts which need to be present on which pages. Page layout creates the problem, when different users view your website on different devices. For example, if the mobile users are more for your website, then you must create a responsive design. As, a simple design will not open effectively on all the devices (phones or tablets) and the user will skip from your site. Therefore, page layout must be effective enough to attract the visitors.
Motion Graphics: You must not use the motion graphics in your website design. Motion graphics are the graphics which are mostly used in the header section, in which the images move or slide. But this is now considered most distracting. It distracts the user from your website. So don’t consider the motion graphics while designing the website.
All the above mentioned components will help you to achieve your goals. Once you have design your goals, the next step is to assemble the team effectively and then follow the SEO friendly measures to design the website.