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Dior’s J’adore marks 25 years with Rihanna’s campaign and Francis Kurkdjian’s L’Or de J’adore fragrance, a radiant new scent that epitomises modern elegance and empowerment through its mix of sustainability and luxury
Celebrating 25 years of elegance and femininity, Dior’s iconic fragrance J’adore enters a bold new chapter with two remarkable evolutions: a striking new campaign and a refined olfactory reinvention. Distinct in their creative expressions, both are part of J’adore’s enduring legacy, brought to life by two cultural forces: global icon Rihanna and master perfumer Francis Kurkdjian.
In the latest campaign, Rihanna, the new face of J’adore, is captured through the lens of long-time collaborator Steven Klein. Set against the grandeur of Versailles, she walks the Hall of Mirrors in a shimmering gold gown designed by Maria Grazia Chiuri, embodying the spirit of J’adore—bold, elegant and unapologetically herself, representing the empowered femininity that Dior has celebrated for decades. Her role signals a new dawn for the brand, bringing a sense of individuality and modernity that speaks to women around the world, encouraging them to embrace their strength and authenticity.
L’Or de J’adore captures the essence of gold, evoking a luxurious and radiant olfactory experience (Photo: courtesy of Dior)
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While Rihanna redefines J’adore visually, Kurkdjian adds depth to the timeless fragrance with his latest creation, L’Or de J’adore. This new fragrance is not a replacement but a complement to the original J’adore. Renowned for his minimalist approach, Kurkdjian skilfully distilled the initial floral notes of rose and jasmine, creating a radiant, sensual fragrance that lingers on the skin like liquid gold.
