The term retargeting, or remarketing, is a type of online advertising technique that can help to keep your product and company in front of a potential buyer who may have left your website for some reason. People who visit a website for the first time are generally not going to buy. They are browsing and getting a feel for the site. With the speed of the web and the diminishing attention span of browsers, this means that they may not remember to visit your site again. Site retargeting is a great way to get those potential customers back into the buying mood.
Here are several important elements your company needs to consider when it comes to retargeting.
When you are using site retargeting, there’s the temptation to bombard previous visitors with more ads, but this may not be the best solution. They could soon grow tired of seeing your advertisements everywhere they go on the web, and this could make them not want to buy from you ever. Instead, limit the number of impressions that each visitor will see per day, and try to rotate through different ads so they are not seeing the same thing each time. Different ads might also have the added benefit of showing them something about the product or service they did not know before, which could entice them to buy.
Reworking the Ads
Sometimes, even with site retargeting, the advertisements simply aren’t doing their job. At this point, you need to look at the ads and consider reworking them. Some of the elements you may need to change include the headline, copy, images, size, color, and call to action. Experiment with different versions of the ads to see which ones are working the best for you.
Getting the Right Help
You need to make sure that you have the right type of site retargeting platform at work for the business if you hope to succeed. Managed platforms are a great option for some businesses, and it makes the entire process much easier. Those who want to handle more of these aspects on their own may want to use a self-service platform instead.
Retargeting really does work quite well, and it’s an option that many companies and marketing teams are using today. By adhering to a few basic rules, you will find that it’s a great way to reach out to customers and make them remember you without going overboard.