While often overlooked, it takes just as much effort to create a comprehensive wine list as the menu served alongside
Walk into a restaurant, and one of the first things you are presented with is the wine list, which can make or break a dining experience. And while most diners are acutely aware of the effort required to plan and execute a food menu, not everyone thinks about the work that is needed to create a wine list that complements the restaurant’s every element, from dishes to decor.
But what makes a good wine list great? We speak to Hafiz of DC Restaurant, Tatler Dining Malaysia’s sommelier of the year, Gerald Lu, two time National Sommelier Champion of Singapore, and Carlito Chiu, Tatler Dining Hong Kong’s sommelier of the year, to find out more.
The three talents speak about the different approaches they take to curate a balanced wine list, working with head chefs when it comes to pairing, and sharing their personal tips and tricks, adding a personal touch to the process of discovering new gems.
Read more: Meet 6 young and talented sommeliers from Singapore’s top wine bars and restaurants
How do you determine the preferences of your clientele when curating a wine list?
Carlito Chiu: Start by conducting surveys or questionnaires to gather direct feedback from customers. Next, analyse past sales data to identify popular wines among your customers, providing valuable insights into their preferences. Engaging with your staff can also be beneficial; train them to collect informal feedback about wine preferences during customer interactions. Offering diverse options is essential; curate a selection that includes a range of varietals, regions, and price points to cater to different tastes.
Hafiz: It’s crucial to understand the current market demand and taste preferences before crafting a wine list. The deep understanding of what your restaurant’s cuisine represents is also another important aspect. For instance, in the case of French cuisine, it is great to have a selection from French terroir like Alsace, Loire Valley, Bourgogne, Jura, Rhone Valley, Bordeaux and so on.
Gerald Lu: First, understand the nature of the business and understanding what you want to achieve. For instance, is the restaurant a wine bar, a fine dining restaurant wanting to deliver an experience or a casual bistro eatery? Locational and behavioural patterns of clientele also influence who will be drawn to your concept. Lastly, space constraint affects storage, how many labels you are able to offer, and financial firepower.