AdWords (Google AdWords) is an advertising service by Google for businesses who are looking to display ads on Google and its advertising network.
One of the most effective marketing channel for some companies today is the pay per click advertising. And that is what Google adword program is all about. It enables businesses to set a budget for advertising and only pay when people click on the ads and this ad service is largely focused on keywords.
The success of any pay per click campaigns, particularly adwords relies on the skill level. AdWords is a skill that requires constant learning and refining. It is not a program you just “set it and forget it”. There is a lot more, performance needs to be evaluated and the ads need to be intelligently refined. That is why for some companies that are successful with the Adwords program, usually have a PPC PRO adwords management experts working for them.
If you trying to understand where to begin with Google AdWords, look no further. Here is an info-graphic by iSpionage that provides a step-by-step guide for getting started with the AdWords program as well as a few optimization tips.