Effective employee communication matters. It matters to your employees, it matters to your managers and it matters to your shareholders. Research conducted by the HayGroup showed companies with engaged employees generate 50% more returns for stakeholders than their competitors. Effective communication and financial performance are strongly related. According to Towers Watson research, companies that are highly effective at communication are 1.7 times as likely to outperform their peers.
However, if you ask an internal communicator for a list their biggest challenges and I’m sure you will hear that getting a seat at the strategic decision-making table and being able to measure are high up on that list. In 2014 we conducted a survey with Ragan Communications and found that only 4 out of 10 IC departments find it easy to get senior leadership support and in 2016 when we asked this question again, we found that it hadn’t improved.
So why does the internal communication function still struggle to be seen as a strategic player?
You can see from this newly published infographic from Newsweaver entitled ‘Internal Communications Measurement and Strategy’ that 36% of internal communicators admit to having no strategy in place.
Shockingly, 12% are still not measuring any of their communications! As a communicator how can you tell which elements of your communications strategy you can improve?
View the infographic below for tips on creating and reviewing your strategy for your internal communications and how to measure employee engagement with your internal communications.