Juri Imao has made it big as a food influencer under the name Jujumao, amassing more than 4.5 million followers across platforms with short-form local and international recipe videos. The former commis chef and real estate agent has collaborated with epicures such as James Beard Award winner Erwan Heussaff and content creators such as Bayashi and Eggtoker. In the pipeline is a food stall franchise and a restaurant pop-up to showcase his take on Filipino food.