RuralNet aims to support small businesses and vulnerable individuals by allowing them to use financial services they would otherwise struggle to access. The company, helmed by Justin Arcenas, launched CashKo SME Financial Security to assist those seeking health and property insurance for employees and businesses respectively. The company has served nearly 2.5 million low-income Filipinos and is backed by the likes of Globe Telecom’s Kickstart Ventures and SM Group’s Gentree Fund.