As Korea continues to exert its influence on global popular culture, this shift towards quiet luxury among its biggest stars is sure to have far-reaching effects
A new trend has emerged in the world of Korean entertainment, where flashy designer logos and ostentatious displays of wealth once reigned supreme. Korea’s A-listers increasingly gravitate towards a more understated approach to luxury—one that whispers rather than shouts. This shift towards ‘quiet luxury’ is not just a fleeting fashion moment, but a reflection of evolving values and a more nuanced understanding of true elegance.
Read more: From stage to runway: K-pop idols-turned high-fashion models
Quiet luxury, characterised by its emphasis on quality, craftsmanship, and timeless design over conspicuous branding, has found fertile ground among Korea’s most influential stars. These tastemakers are trading their logoed handbags and blingy accessories for more subdued, yet no less exquisite, alternatives. The result? A refreshing wave of sophistication that’s as captivating as it is understated.
Here’s how five of Korea’s brightest stars are championing this refined approach to style:
Son Ye-jin: The epitome of effortless elegance
Known for her roles in hit K-dramas like Crash Landing on You (affectionately known as CLOY to fans) Son Ye-jin has long been admired for her graceful presence on and off-screen. She’s been spotted favouring minimalist designs from brands like The Row and Bottega Veneta. At a charity gala, Son turned heads in a beautifully cut cream silk dress, devoid of overt branding but exuding quiet confidence. Her choice of accessories—a pair of delicate diamond studs—further underscored her embrace of understated luxury.
See also: CLOY actress Son Ye-jin’s most fashionable looks on- and off-screen
