We highlight the standout kitchen innovations at the biennial EuroCucina showcase at Rho Fiera and the greater Milan Design Week 2024
Milan Design Week’s flagship event, Salone del Mobile Milano, has featured many thematic showcases, but two have grown so big that they take turns in alternate years. Odd-year Salone is the Euroluce year, which focuses on lighting products, while even-year Salone is the EuroCucina year, which is dedicated to kitchen products and appliances.
First held in 1974, EuroCucina has become the world’s foremost kitchen showcase, where prominent and prestigious brands unveil their first looks and new technologies. In recent years, however, the Milan Design Week’s city programme has rapidly developed to rival that of Salone del Mobile, leading many of the brands with Milanese outposts to hold their showcases in their own spaces. Here, we highlight the most notable kitchen presentations at the Rho Fiera fairground, and beyond.
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1. V-Zug
The Swiss luxury kitchen appliances brand celebrates its 111th anniversary this year by opening its first Milan flagship store. Located in the heart of the Brera design district and overlooking the Piazza San Marco, the two-storey minimalist studio is the brainchild of architect and interior designer Elisa Ossino.
The space invites visitors to discover an artful fusion of innovative technology and natural materials. Throughout the studio, V-Zug’s high-tech appliances are complemented by sculptural custom pieces designed specifically for the store by Italian furniture studio Henrytimi. With Ossino’s spaces as the canvas, Henrytimi’s furniture and V-Zug’s appliances sing a tune of poetic simplicity that together are more than the sum of their parts. The two designers also collaborated on Time and Matter, an equally poetic installation at the neighbouring Pinacoteca di Brera.
Don’t miss: In conversation with V-Zug CEO Peter Spirig: Celebrating 111 years of innovative kitchen appliances