Cover Justine Itugot is the founder and CEO of Cerebro, an online learning platform serving schools and universities (Photo: Wesley Villarica)

In our “My First” video series, online learning platform Cerebro’s CEO and founder, Justine Itugot, shares how he turned an unexpected crisis into a breakthrough just when students needed it most

The pandemic prompted almost every industry to embrace rapidly evolving technology which was crucial at a time when nearly everyone was confined to their homes—especially students. Schools were forced to shift to online learning almost overnight due to the threat of the crisis, teaching the importance of adaptability in unprecedented times.

Justine Itugot, founder and CEO of Cerebro, an online learning startup specialising in ready-to-use digital lessons to help solve teachers’ workload issues, knows this lesson all too well.

A licensed professional teacher with over a decade of experience in the classroom and school administration, he had firsthand experience with the inefficiencies teachers face daily. This fueled his desire to create a solution that would streamline the teaching process and ease the workload of his fellow educators.

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Tatler Asia
Justine Itugot shares more about Cerebro to other teachers  (Photo: Courtesy of Justine Itugot)
Above Justine Itugot introducing Cerebro before a large audience (Photo: Justine Itugot)
Justine Itugot shares more about Cerebro to other teachers  (Photo: Courtesy of Justine Itugot)

The big test for Cerebro came during the height of the pandemic, a period that drastically altered the landscape of education worldwide. The platform faced a sudden and massive influx in users, something Cerebro was not initially prepared for. 

With a team composed mostly of teachers, lacking technical expertise, Cerebro was at risk of failing just when it was needed the most. Itugot and his team were determined to stabilise the platform. Through perseverance, rapid learning and innovative problem-solving, they not only overcame the initial challenges but transformed Cerebro into what it is today—an award-winning educational technology solution designed to streamline the teaching process. 

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Today, the platform continues to provide ready-to-use digital lessons and curriculum-aligned test banks to dozens of schools and universities. It cuts the preparation time for teachers by as much as 400 hours annually.

In June 2024, Tatler Gen.T recognised Itugot as one of our Leaders of Tomorrow 2024. In our latest series My First, a collection of one-minute videos featuring our honourees’ first pivotal moments in their careers, we invited Itugot to share his inspiring story. Here are some of the highlights of his interview.

Watch the My First series on the Tatler Gen.T Instagram, Facebook or YouTube.

His mission as a founder 

“My first mission was to solve my own problems first. As a teacher, I experienced these problems personally. I eventually realised that I was not the only one facing these problems. Other teachers from our institution faced similar stumbling blocks, so it expanded from there.

“Today, my mission remains the same. It’s about helping teachers teach at their best or teach better. The only thing that changed is that I’m no longer solving problems I experience; I’m solving the problems of many other teachers who face the same challenges I have.”

Read more: My First: How GoTyme Bank’s CEO took risks to unlock the financial potential of Filipinos

How the pandemic challenged Cerebro

Tatler Asia
Justine Itugot moved from classroom to boardroom after he worked to find a solution to streamline the teaching process (Photo: Courtesy of Justine Itugot)
Above Justine Itugot moved from classroom to boardroom after he worked to find a solution to streamline the teaching process (Photo: Justine Itugot)
Justine Itugot moved from classroom to boardroom after he worked to find a solution to streamline the teaching process (Photo: Courtesy of Justine Itugot)

“We offered our online learning services before the pandemic. At that time, teachers were already using some form of educational technology. We had maybe tens or hundreds of students accessing our platform simultaneously. But when the pandemic came, we saw traffic by the thousands.

“Being teachers, we understood the industry and knew how to deliver the content to our students. However, we didn’t have the technical capability to manage such a surge in traffic on the platform. We almost had to let go of our clients because we could no longer deliver our promises to them, but we had contracts to fulfill. So we enrolled in crash courses on technology. 

“Eventually, we found someone who could join our team to help us with the technical aspects of the platform. From then on, we were able to move seamlessly forward.”

Read more: Should you get a co-founder?

Learning from the unexpected

“Just because your product or service is already working doesn’t mean it will continue to work the same way forever. Many unexpected things will happen along the way. You need to prepare for those eventualities. It’s essential to remain adaptable and ready for the unexpected because things can change rapidly. Especially in the online learning and technology industry, you have to be prepared to pivot and find solutions when those changes come.”

The most significant turning point in his life

“The most significant turning point that I had in my life was when I had my son. When I had my son, all my priorities changed. I no longer just think about myself or just about me and my wife. We have a young child that we need to take care of; someone that we should devote all our attention to. We know that the future of my son will depend on how we are going to prepare the future for him.”


Meet more Gen.T Leaders of Tomorrow 2024 in Education.

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