The Asian beauty scene has grown by leaps and bounds, thanks to K-beauty and J-beauty. Is it now time for Thai beauty to take the spotlight? If so, Pañpuri could be a contender
Thai luxury wellness brand Pañpuri has just come to Hong Kong, and even from the launch event, we could tell it’s a label that takes luxury seriously. Take the media meet-and-greet, for instance, which took place, not at the brand’s flagship boutique at K11 Musea but at The Orangery in Rosewood Hong Kong, immediately immersing guests in a sense of indulgence and wellness.
It's a fitting launch for a brand that has won numerous awards in Thailand and abroad, such as the 2022 Asean Tourism Standard Award for Asean Spa Service Standards and the Top GoWabi Massage & Spa—an award granted by Bangkok’s GoWabi, a website that curates more than 300 beauty and health services.
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Pañpuri founder Vorravit Siripark (Photo: Pañpuri)
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In Hong Kong for the launch, the founder and CEO Vorravit Siripark talks about his inspiration behind founding this holistic beauty brand in 2003. “As a little boy growing up in Bangkok, I used to watch my grandmother place jasmine petals into a jar of cold water in an earthenware pot. This would give off a soothing floral smell that would soon envelop the whole room,” he says.
“I also became interested in Asian and Eastern approaches to wellness such as using natural ingredients and applying local wisdom such as fermentation, extraction and natural distillation to obtain pure ingredients. This all-natural approach has become a part of our brand since the beginning. Also at the root of our brand is Thai hospitality, which evokes humility and delicacy. When we started, all these elements were rare to find in a single brand. Pañpuri therefore brought everything together, both personal interests and my belief in the Asian way of life.”
Also read: 6 facial treatments in Hong Kong that will rejuvenate your skin
