A star-studded, fashion-forward campaign by Raffles Hotels highlights the group's legendary butler service
In Raffles Hotels’ latest campaign has brought together a star-studded, wildly talented cast and crew: Actor Waris Ahluwalia, fashion icon Robert Rabensteiner, and model May Siu feature in a series of photos and videos shot by Dylan Don under the direction of Trey Laird, the founder, chief executive and chief creative officer of leading creative agency Laird+Partners.
But the real star here is Raffles’ legendary Butler Service.
Omer Acar, CEO of Raffles Hotels & Resorts, says, “This campaign reimagines the Butler as the true hero of every guest’s journey, adding an unexpected twist to the classic service experience. We want our guests to feel that every delightful surprise, big or small, can be summed up in one phrase: ‘The Butler Did It.’”
The campaign, cheekily titled “The Butler Did It”, showcases how Raffles’ team of butlers play an integral role in crafting an inspiring, unforgettable, and unexpected guest experience, making even the most extraordinary requests seem effortless.
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“With a vibrant aesthetic and sense of wit that is inherent to the Raffles brand, this bold campaign celebrates the hallmarks of the Raffles experience, including the ways our Butlers create magic at every turn,” says Acar. “Through the lens of fashion and art, this talented team of creatives have captured the unexpected and inspiring interactions our guests enjoy while staying with us. While ‘The Butler Did It’ is often the answer to ‘whodunits’ throughout history, our campaign depicts the Butler as the hero of any occasion, no matter now unconventional. We hope our guests will now join us in saying ‘The Butler Did It’ when experiencing a surprising moment of delight with Raffles.”
The campaign was shot at the hotel group's original property, Raffles Singapore. Originally built in 1887, featuring stunning colonial architecture and verdant courtyards, it made for a wonderfully lush and cinematic backdrop.