In certain fields there’s less talent available and there’s always the risk that a rival company will poach one of your best staff. Digital technology is moving at such a fast pace that the latest graduates with the hottest knowledge will be fought over even after a job offer has been made. Engaging employees to ensure they stay with you and your company should be an important part of every management team’s strategy.
Brand recognition has long been an established marketing tool. A well marketed brand will gain customer loyalty and business growth. But surprisingly to some, this is also the best way to retain existing employees. Employee engagement has traditionally been about attracting top talent and about fostering attitudes to increase retention. A more powerful force than this is the brand. This alone can inspire an employee giving them a sense of purpose and a pride in the brand identity. There are several methods which will assist in the retention of employees via the power of the brand:
Envision a future
Be able to envision a future for the company and they should be able to see themselves in this vision. Management need to create a potential future which shows the products, patents or awards that the company could win. They need to see themselves being able to assist in this vision becoming true. By seeing the company has a future and that they can be a part of this they will want to fulfil the role shown and will work hard to achieve it. Not only will you be improving the retention of staff you will be improving their productiveness.
Integrate the brand
From the very first day of an employee a company should be looking to motivate them and excite them about the brand. It is not necessarily the product that is special it may actually be the customer service or delivery promise. The important thing is for the employees to know this. The easiest way to build rapport is for every employee to experience each part of the work process and understand that what makes this company special is this one thing. Any employee will build an association with your brand and be proud to advertise this fact.
Daily social strategies
An increase in digital media is resulting in both more home workers and more customer interaction via digital devices. By having a policy and strategy which ensures people communicate daily with each other and with the customers through this medium the business will stay at the forefront of current trends. This will increase employee retention as they are comfortable and happy with their work / life balance.
Have a purpose
Any employee who feels their contribution is recognised and counts will be more engaged and more committed to the company. By ensuring the company brand has a connection to benefitting others in the world the company will motivate their staff. There is little more inspiring than believing that your contribution counts and that this contribution helps others less fortunate.
It doesn’t matter what position is held in the company; if an employee perceives the company is all talk and no action there is little to sustain their interest in the company. All employees whether frontline or senior managers need to believe in the company’s products and standards. These standards should be applied to an employee’s everyday life. They should be able to walk the walk and not just talk the talk. This attitude will filter down through all employees and should ensure a strong, motivated workforce. Employees will enjoy their work. Not only does this show to other but it will ensure employee retention.
Have you ever considered issuing staff surveys to boost productivity and company bottom line? If done right, these questionnaires could have a great effect of your business. First, you’ll be able to tackle weak links in your company; second, the ambiance in the office will be changed. People will work in a more relaxed way knowing that their bosses would do anything to keep them around.
There’s no secret that the key to increasing employee engagement is change. Provided that you are open to change, you have the highest chances to benefit from a successful enterprise.