YouTube is the second largest search engine in the World after Google. Launched in 2005, In a span of more than 10 years, it has become the undisputed platform for uploading your content. There is no other video website platform than YouTube that has such a huge and active user base. However, apart from being a video viewing platform, it is seen as a huge opportunity to earn money by getting views on the videos uploaded by you. Although monetizing your videos is not that easy as it seems to be.
Until and unless you are a notable brand and popular among the people, you will have to make some efforts in order to get a higher rank in the YouTube search results. Like other web browsers, YouTube videos along with having a quality content must also be search engine optimized.
This post will act as the complete YouTube SEO guide that will enable you to rank your videos higher.
Using Keywords in the Video’s Title
The title of your YouTube video will make the visitors aware of what the video is all about. So you must give special attention while choosing the title. Using a title that is completely related to your video will make it favorable according to YouTube’s algorithm and also make it easier for the users to view it.
The best way to decide a popular title for your video is to search for the video’s content on YouTube itself. When you start searching, you will see some keywords that are a result of the most popular YouTube searches. The keywords you see are due to YouTube’s auto search feature.
Before Uploading Name The Video File
Once you are done with creating your video, it is necessary that you change the name of your video file to one that is based on your keyword. The common video file formats are .avi and .mp4. Over here you need to add a file name related to the keyword that will make the search engine have a superficial idea of what the video is about.
Choosing a name of the video file as the title of your video will enable the search engines to index the video. This will be helpful in achieving a higher ranking for your video. Therefore you must put a keyword in the file name of your video.
Create a Description About The Video
Writing a description about the content of your video enables the visitors to know about the theme of the video. For this, you will have to make a short description of few lines describing the video. The initial lines of the description will matter a lot in getting higher ranks for the video in the search results. You must try to use popular keywords which can easily be retrieved from the auto complete feature of the search engines. There are specific YouTube SEO tool that will help you in finding long tail keywords which can be used in the video’s description.
Research About Keywords For The Videos
It is not possible to completely think about all the keywords that can be used with the video. Keywords play an important role in SEO. However, it is not possible to know about all the keywords that can be included in the video. There are certain YouTube keyword research tool like Google Display Planner that will give you an idea about the relevant keywords. These tools will you an insight about the searched keywords. Using the targeted keywords in the title of the video, tag and description will index and attain a higher rank for your videos.
Using Closed Caption (CC) in Videos
By making use of the closed caption feature, your text will be shown above the video that will help a viewer in understanding the narration of your video. This can also be translated into other languages. You can even upload a transcript that consists of the text that is being said in the video. The voice in the video will be automatically converted into a transcript.
Closed caption will allow you to index into the search engine due to the search keywords that are written over there. Writing the transcript in the video description will make the video keyword rich that is favorable for the search engines. Some of the service as captions for YouTube will allow you to create captions for YouTube.
In The End
Following the above SEO guide for your YouTube videos will prove very beneficial in getting a higher rank for your videos. This will increase its view-ability and in return enable you to earn monetary benefits.
Do let me know your views along with some more SEO tips if any in the comments section below.