GroundControl’s mission is to give emerging Thai artists and young talents a connecting hub and platform to innovate and collaborate with professionals and leading brands. Through offline and online activities, it builds a community of art lovers to share cultural, historical and contemporary perspectives of the arts. The company is co-established by Sirima Chaipreechawit, a prominent photographer, curator and co-founder of HOP (Hub of Photography). She is Asia’s major patron and supporter to many artists and designers with an ambition to push the society forward through the power of art.