Online entrepreneurs are faced with many daunting tasks. Writers, for example, have to create content, curate it, comment on other blogs, guest post and interact with their loyal readers. On top of all this, they have to correctly manage their social media efforts for better results. Business people have to coordinate teams, manage their site, add content, increase their online presence, and obviously make use of social networks in order to brand their business.
All in all, it is an extremely strenuous mission that never stops, especially because social media campaigns involve using different platforms that should be treated individually. Luckily for us, developers have come up with great dashboards that will simplify our life, increase productivity and help us organize our tasks better. Without further ado, here are five dashboards that you should definitely consider:
Tweetdeck is one of the most efficient dashboards for Twitter, which works on Linux, IPhone, Ipad, Android and Mac. In other words, you will be able to use it from both your personal computer and mobile phone. Considering that mobile technology has become extremely important for online and local businesses. Among its many features, it allows you to schedule tweets, follow and unfollow accounts and create separate columns for different hash-tags. Tweetdeck will also help you organize Facebook, Myspace and Foursquare accounts. Sadly, it is rumored that Twitter will soon shut-down Tweetdeck in order to protect itself. From what, we do not know.
Seesmic is one of the most powerful multi-platform tools. Unlike Tweetdeck, which is suited for professional users, Seesmic is focused on increasing the productivity of regular users. It also works with the help of the Adobe Air application, which can integrate multiple social media accounts like Facebook and Twitter. If you are a fan of the Gmail interface, you will definitely like Seesmic, because it uses the same type of menu. All in all, it has great features like integrated Klout, group creation, customized searches and so on.
If you are familiar with social media, you probably know that there are “peak hours”, when people are the most active on their accounts. This means that in order to maximize your social media efforts you should try to post as much has you can during these specific times. Buffer is the perfect tool in this regard. It will make the scheduling of content across multiple social networks a breeze, because it works like a virtual queue that can order your posts during the day. If you are still having trouble with the micro-management issues, you can rely on the power of Buffer. Unlike HootSuite, which is another excellent dashboard, Buffer will not display other people’s content, and it also offers very specific scheduling options. So if you are the type of person who likes to post, rather than listen, choose this simple app.
SocialFlow’s motto is “Turn Chaos into Clarity”, and it is probably the best business solution for entrepreneurs who want to take part in real-time conversations on social networks. With a full suite of services that is focused on expanding your online presence and audience engagement, SocialFlow has managed to increase its popularity fast. Unlike the above mentioned software, it will also conduct analysis of your social signals in order to identify which of your competitors are spending money on promoted posts or sponsored stories.
For those who truly wish to take their social media campaign to the next level, SproutSocial is the best solution. It was designed with business in mind, and this means that it can help you manage and engage with the users on the platform. It works with the help of a single stream inbox which will deliver all the important messages. In addition to this, you can collaborate and schedule your posts on multiple networks like Twitter, LinkedIn and Facebook. Monitoring tools and analytics have also been made available for those who want to know how their campaign is going.
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