Social media has revolutionized marketing. Marketers find it remarkably economic and effective, as social media gives them access to wider audiences, at significantly lower costs.
Facebook marketing was quite the rage until Instagram emerged as a hub for marketers. Considering its immense potential and considerably high followers’ engagement rate, Instagram marketing is on the rise. Instagram users are more likely to engage with brand pages, compared to Facebook users.
As per Iconosquare’s 2015 report, about 70% of Instagram users have looked up a brand on Instagram.
While brands usually utilize Instagram to promote their products/services and to boost brand awareness, a few innovative start-ups have commenced their operations, solely through Instagram. The idea of operating a business over Instagram has gained significant popularity over the past few years. Infant brands and start-ups can save substantial costs of setting up a business, physically.
Operating businesses through Instagram also gives access to greater consumer bases.
Here’s a guide on how to start a business using Instagram.
Utilize Instagram’s Potential
If you’re willing to commence and operate a business using Instagram, you should utilize every incentive and feature, offered by Instagram.
In order to accommodate marketing, Instagram recently unveiled ‘Instagram business tools’. This set of tools stands out due to the fact that Instagram has incorporated all the necessary features in it.
Instagram business tools are bound to assist you with your marketing strategies, in a comprehensive manner.
A major component of these tools is Business Profile(s).
Instagram has now enabled brands, operating over Instagram, to be officially recognized as businesses. Businesses previously operating through regular profiles on Instagram, can also convert their profiles into business profiles.
Business profiles slightly modify regular profiles, to incorporate business needs. Upon converting to the company profile, you can activate a contact button to offer greater convenience to your existing and potential customers. The contact button will appear near the top of your profile and will enable Instagram users to communicate with you with a single-tap. It will display a simplified top-down menu, providing options of email, call, and directions.
Business profiles also provide a ‘location’ tag, which is placed below the current website link. The location tag can be tapped to retrieve directions to the physical location of the business.
However, there’s a minor condition enforced. In order to gain access to business profiles, your brand must have an active presence on Facebook.
Craft an influential Bio
Crafting a decent bio for your brand’s Instagram page is a key factor. Your page must have a reasonable and thoughtful bio. It should exhibit a purpose. Brand pages can insert their slogans and mission statements, in the bio section.
You should also make sure that the bio is brief and precise, and it shouldn’t contain unnecessary or unpleasant content.
In a nutshell, the bio of your brand page should be influential enough to force users to give it a read.
If users are impressed and influenced by your page’s bio, they are likely to follow the page.
Popularize your brand
It is quite important to promote your brand while it’s in initial stages.
Once you’ve set up a credible profile, you must efficiently promote it, to target customers, establish relations with your clients and encourage brand loyalty.
Promoting your brand is a decisive factor in the success of a brand. If your brand is well-known, you can expect growing revenue.
You can use various methods to boost your brand’s awareness.
Offering sponsorship contracts to influential personalities can be a good idea, to approach wider audiences.
You can sponsor celebrities to promote or only use your products/services. Depending on the scale and size of your business, you can offer sponsorships to various individuals.
Businesses with greater promotional budgets can sponsor athletes or celebrities, while businesses with limited promotional budgets can sponsor less influential individuals.
Businesses can also fabricate affiliate marketing deals with individuals.
Promotion using Instagram Business Tools
The introduction of Instagram business tools has revolutionized promotion. Using this set of tools, you can now convert your well-performing posts into adverts, of your specified length.
Promotion using commercial tools
Commercial Instagram tools can also be utilized to promote your brand. Tools such as Vibbi will provide you genuine Instagram followers, likes, and views at reasonable rates. These tools can be used to boost the activity on your page.
If you’re not interested in spending a few bucks, you can always opt for organic tactics to promote your brand.
Review your growth
Investing your resources to stimulate the growth of your business is useless without ensuring that you’re heading towards the right direction.
Analyzing the growth of your page and measuring it against set targets is as important as promoting your brand.
Once you’ve invested your time and money to promote your brand, you must review the statistics and insights, regarding the growth of your Instagram brand page.
You can use various analytical tools to analyze your page’s growth and optimize your marketing strategy.
By utilizing tools such as Iconosquare, you can measure the growth in your followers. You can also identify the number of lost and gained followers, through a visual representation of data.
These tools also provide the location of your followers, which can be extremely useful if you can optimize content according to their interests.
Apart from followers’ statistics, Instagram analytical tools can also be used to measure and analyze statistics regarding your posts. You can compare the performance of your posts over time.
You can also measure the extent to which your followers are influenced by your posts.
Instagram Business tools also provide insights and actionable information about your followers and posts.
Once you’ve got a business into running using Instagram, it is vital to keep your followers’ base engaged. You must post frequently and regularly. There are tons of Instagram tools to assist your interaction with your followers. You may use tools to schedule posts, manage admins for your page or operate multiple accounts without any hassle.
You may also host competitions and giveaways, to keep your followers engaged.
Another effective way of promoting your page and interacting with your followers side by side is to post quote graphics. Not only will it keep your followers engaged, but it will also bring potential customers to your page when your existing followers will share the quote graphics.
Considering the facts and figures, it can be said that it is a high time to start using Instagram for your business.