So you want to start your own salon? There are many opportunities to find a slice of success for your business, but make sure your online presence is a pretty thing.
The great thing about salons is that they usually thrive in spite of a bad economy. This is thought to be because many services offered by salons can’t effectively be copied by clients at home. Sure, they can give themselves a bit of a DIY spa treatment, but there’s always a need (and want) for the professional experience. Use this to your advantage by marketing your business effectively.
Start a Website
The first step is to start a website for your salon, of course. You want people to be able to find you in cyberspace but your website should include more than just providing contact information. You should give them insight into what interesting treatments and/or products you have on offer. Make sure your website is designed to match your brick and mortar shop the best you can, as it will add to the brand recognition. If the latter is trendy and chic, add design elements that complement this online. Brand synchronicity is key in the beauty industry.
A cyber tour can also be beneficial, especially if you own a spa. You can offer potential clients the chance to see what they can expect by coming to your salon, such as tranquil and well-decorated surroundings. Don’t underestimate the power of videos. A recent study states that internet pages with videos on them attract 300 percent more traffic, so it’s in your best interest to provide visuals.
Stay in the Loop
Social media is huge when it comes to marketing your salon. Although it might feel overwhelming to try to promote your company online when other salons have already been doing this for a long time, you can stay up to date on your competitors’ social activity with apps such as Social Mention. This is a real time social media analysis tool that helps you see what your competitors are doing and could inspire you with tips for your own social media engagement.
People want to be entertained and intrigued by what they’re viewing on the internet, without feeling that you’re just trying to sell to them. The key is therefore to engage with your followers on social media. This can be done by coming up with creative and interesting content that isn’t limited to promoting your business. You can write about trends in the industry, share quotes about beauty to inspire people, and so on.
When you do showcase information about your salon, don’t be afraid to think out the box. For instance, instead of writing a post about gorgeous party hairstyles, take a picture of work done on a client at your salon whose hair looks magnificent.
Social media is now the undisputed place where customers go when they want to connect with companies,such as by airing grievances or giving them a virtual high five for great service. Although the former can feel scary, you can use both positive and negative responses on social media to create stronger customer experience. When communicating with current or potential customers, answering them promptly and engaging in a professional yet friendly manner puts your business in a good light, bringing more happy clients your way.
Share Your Knowledge
If you’re passionate about your salon and you’ve gained a lot of experience in the industry, become a knowledgeable source by starting a blog and then linking up to it on social media and your website. Your blog can include product reviews, celebrity style tips, tutorials on how to get gorgeous hair and skin, and so on. This gives clients interesting information, which can help to boost your business’s online presence.
The advantage of marketing a beauty salon is that you can be creative in your promotion. This can include teaming up with photographers who can show off your talent while getting some credit, too.
You can even involve your clients. The selfie was regarded as one of the biggest marketing opportunities for hair and beauty salons in 2014, and one of the ways it works is by taking selfies of your clients in your beauty salon and then posting them online. The important thing is that the posts make mention of your salon, of course. Who doesn’t love taking selfies? The best part about this is that it’s not only promoting your salon but also fun for your clients, engaging them with your brand.
By promoting your business online, you give your salon a chance to get noticed. And who knows? Your salon might just become the go-to place for fabulousness.