It all goes down to getting traffic to your website. Writing a beautifully crafted article is only half way through, but getting people to read it completes the masterpiece. That is where Search Engine Optimization comes in. Writing Search engine friendly articles is one of the best ways to keep traffic to your website, as in the long run, only search engines can help you to get traffic from old articles.
When it comes to writing SEO optimized articles that will rank better in search engines here are the steps to take:-
Post Title and Meta Title
Understanding the difference between a post title and a meta title is the starting point to a search engine friendly article.
The post title is how readers see the title of your article on your website, while the meta title is how search engines show your post in search results. If you did not specify a meta title for your article, your post title will be used for the meta title.
So make sure you decide if you want to keep the post title as your meta title or want them different. And also, don’t forget it is important to have your keywords in the meta title .
The Meta description plays a major role in search engine ranking. With platforms like WordPress and its robust plugins directory. Popular SEO plugin like Yoast will allow you to add meta descriptions to a post easily. The meta description should give away information on what your article is all about. Think of the meta description as a sales copy and don’t forget to include your keywords in this description.
One of the most important aspects of SEO is the use of a proper heading tag. The most important tag is the <h1> heading tag, and by default, it will usually be the title of a post. For an effective SEO writing, it is very necessary to use the h1, h2, & h3 heading tags, especially when writing a long post. It is also a good idea to use your keywords in H1, H2, and H3 tags.
Apart from the fact, the headings are important factors of SEO, Headings are great for breaking down articles into smaller, easy to digests parts. Making it easier for a visitor to want to read the article.
Interlink & Anchor Text
When writing a new article, it is always good practice to link back to old articles. This will make search engines to re-crawl these old articles and also make readers stay longer on your website. Interlinking help reduces the bounce rate, another important SEO factor and also improve the navigability of your website.
Image Alt Attribute
While adding images to a post Catches the Eye of the reader, It is important to note that Images are also important for SEO.
Google can’t read images, text is how Google recognizes images. It is important to use proper image names to ensure that search engines can understand what an image is about. When naming an image, don’t forget to keep the image name and Alt (alternate text) attribute name relevant to the image itself.
When people make a search for an image on Google Image Search, they might end up landing on an image in one of your articles.
Permalinks are permanent static hyperlink to a particular web page or entry in a blog. When writing an article, it is best practice to remove stop words from the article permalink. If you don’t remove these stop words, automatically the post title will be used as the permalinks
For example, when writing this blog post with the title: Steps To A SEO Optimized Article.
By default, the permalink will be be: wanentrepreneur.com/steps-to-a-seo-optimized-article/.
“To” and “A“ are stop words in the example above. In other to remove these stop words, you have to edit the permalinks.
This is how the edited permalinks will look:- wanentrepreneur.com/steps-seo-optimized-article/.
The permalink is a good place to include your keyword. Once the post is published, Never change your post permalink.
While this article provide the steps to writing a SEO optimized article, LD SEO Sydney, Will take your SEO to the next level.