Branding is an absolute must for every entrepreneur. It’s one of the best ways to establish industry expertise in order to generate trust and increase recognition. Likewise, a strong personal brand makes marketing a whole lot easier.
There are numerous ways you can boost your personal brand as an entrepreneur to improve your sales and secure longevity in the industry. Listed below are the seven steps you can take to strengthen your personal brand.
The 7 Steps to a Supercharged Personal Brand
Step 1: Establish who and what you are.
Being an entrepreneur will require you to understand your authentic self. Who are you? Where do you come from? What is your business about? What drove you to start your enterprise? What values do you uphold as a businessperson? What are your goals? Why are these your goals? These are all the questions you need to be able to answer truthfully in order to fully understand who you are and strengthen your personal brand.
Step 2: Determine the best presentation of yourself.
It’s imperative to understand yourself and also identify the most honest way of presenting yourself to your target demographic. This isn’t about presenting yourself in the best light; rather, it’s about focusing on your strong points, displaying them, and learning how to improve upon them. Doing this will not only better mould your brand, but it will also clear the path for your brand’s future without ever contradicting your initial “presentation.”
Step 3: Create a beautiful and information-packed website.
A website is the best place for people to know more about you and gather information on what they actually think of your brand (so you can improve). Hire the best Web designer you can find that can effectively incorporate your style and values to the platform, and at the same time, use a format or layout that can ensure positive user experience to reflect your personal commitment to high quality.
Step 4: Connect with your target market consistently.
The best brands know how to attract and completely engage their audience – always keep this in mind. As an entrepreneur, creating connections will provide you the opportunity to be more relatable. For example, you own a local bakeshop; you can create a blog that you update regularly to document your process in developing recipes or searching for special ingredients. Share your difficulties and perhaps present creative ideas on what your customers can do with your baked goodies. This will allow you to get your personality across, which is the key to supercharging a personal brand.
Step 5: Be active on social media.
Social media is where everybody’s at. Studies even reveal that a regular person spends as much as seven hours a day on Facebook alone; therefore, bringing your personal brand to popular social media sites can be expected to create a better imprint on the minds of people.
Don’t be on social media merely for the sake of being there – create buzz for your brand on these sites. Announce the events you have and other developments. It also wouldn’t hurt to share your personal sentiments on issues relevant to your industry – after all, most folks get their information to shape their opinions from social media. If you’re completely knowledgeable about something and your thoughts are clearly expressed, you’ll be furthering your reputation as an industry leader and expert.
Step 6: Transfer your skills.
There’s nothing that can solidify your personal brand more than your actual know-how. When you share your knowledge and skills, and doing so helps others, you increase trust in your personal brand. Over time, people and even experts in your industry will refer and turn to you either for approval or guidance.
Welcome opportunities to speak to people. Perhaps, talk to your local radio station and see if they need a resource person for business. Reach out to publications, especially if you enjoy writing. Don’t be afraid to approach schools as well since learning institutions are always looking for people who can speak and provide valuable advice to the younger generation.
Step 7: Continue learning.
Being an eternal student will help you be the first to know and strategically implement changes in your industry. This will assure your followers and your employees that you’re always on top of your game and they can trust you with anything they need to know about the industry. This is a very important principle on how to become a better leader either in your organization, or the industry to which your operations belong.
Supercharging your personal brand as an entrepreneur will open new doors for you. So commit fully to the process and witness the benefits one by one.