When the world of tennis converges with hospitality, fashion and other arenas in unforgettable collaborations
The thrilling world of tennis never stays confined to the court. Beyond their incredible athleticism, tennis stars are taking on stylish new roles through high-profile brand collaborations. From Novak Djokovic’s appointment as global wellness advisor for Aman Resorts to Rafael Nadal and Roger Federer stepping into the spotlight for Louis Vuitton’s 2024 Core Values campaign, these partnerships blend sports, luxury, education and lifestyle in bold new ways.
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As tennis champions lend their names to prestigious brands, their influence continues to soar, proving that their reach extends far beyond their match-winning performances. Here’s a look at the coolest recent collaborations.
Patrick Mouratoglou and Epsom College in Malaysia
In collaboration with renowned tennis coach Patrick Mouratoglou, Epsom College in Malaysia launched the Mouratoglou Tennis Programme (MTP) in 2022, offering a unique blend of elite sports training and academic excellence.
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As the Mouratoglou Academy’s first overseas expansion, the programme provides students of all levels the chance to train on state-of-the-art courts while pursuing their IGCSEs and A Levels, creating a holistic environment that nurtures both academic and athletic success. With coaches selected by Mouratoglou, students are immersed in a professional tennis ecosystem, equipped with top-tier sponsorship from Dunlop and ASICS.
