Small and medium-sized enterprises (SMEs), which make up more than 98 percent of all businesses in Hong Kong, lag behind in adopting sustainable practices (Photo: Getty Images)
Cover Small and medium-sized enterprises (SMEs), which make up more than 98 percent of all businesses in Hong Kong, lag behind in adopting sustainable practices (Photo: Getty Images)
Small and medium-sized enterprises (SMEs), which make up more than 98 percent of all businesses in Hong Kong, lag behind in adopting sustainable practices (Photo: Getty Images)

Business leaders and consultants at the ReThink HK expo share insights on driving sustainable change in their companies and sectors

Small and medium-sized enterprises (SMEs) form the backbone of Hong Kong’s economy, comprising more than 98 percent of all businesses and providing jobs for about 45 percent of the city’s private sector workforce. Yet, they are lagging when it comes to implementing environmental, social and governance (ESG) measures.

According to a survey conducted by the Hong Kong Social Entrepreneurship Forum last year, many small companies with fewer than 100 employees face challenges regarding profitability and limited resources when adopting CSV. CSV stands for “creating shared value,” a concept that suggests businesses can drive innovation, growth and societal benefits. 

At ReThink HK, a two-day expo and forum about sustainable development for companies, business leaders and consultants shared tips on how companies can adopt more practices for social good at a panel moderated by Andrea Lo, executive editor of Tatler Hong Kong

The panellists included Rachel Handley, director of communications at 2041 Hong Kong; Lawrence Leung, executive manager of the Hong Kong Social Entrepreneurship Forum; Viviene Iñiguez Ma, head of people and organization at UNIFi3D; and Sarah Jane Morphet, senior manager of regional transaction management at JLL Hong Kong.

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Tatler Asia
From left to right: Rachel Handley, Director of Communications at 2041 Hong Kong; Viviene Iñiguez Ma, Head of People and Organization at UNIFi3D; Executive Editor of Tatler Hong Kong, Andrea Lo; Lawrence Leung, Executive Manager of the Hong Kong Social Entrepreneurship Forum; and Sarah Jane Morphet, Senior Manager of Regional Transaction Management at JLL Hong Kong
Above From left: Rachel Handley, director of communications at 2041 Hong Kong; Viviene Iñiguez Ma, head of people and organization at UNIFi3D; Andrea Lo, executive editor of Tatler Hong Kong; Lawrence Leung, executive manager of the Hong Kong Social Entrepreneurship Forum; and Sarah Jane Morphet, senior manager of regional transaction management at JLL Hong Kong
From left to right: Rachel Handley, Director of Communications at 2041 Hong Kong; Viviene Iñiguez Ma, Head of People and Organization at UNIFi3D; Executive Editor of Tatler Hong Kong, Andrea Lo; Lawrence Leung, Executive Manager of the Hong Kong Social Entrepreneurship Forum; and Sarah Jane Morphet, Senior Manager of Regional Transaction Management at JLL Hong Kong

Identify a win-win opportunity

Leung, who manages ​​the Hong Kong Social Entrepreneurship Forum, suggested that companies should seek out business opportunities that could kill two birds with one stone: helping the business and addressing social issues simultaneously.

He provided the example of Chengdu Longlive Pension Industry Development Co, a company that previously operated elderly homes in multiple cities in China. When the pandemic caused many people to leave its facilities and return home, it developed a technological solution to assess the needs of individuals who age at home and accordingly began offering solutions such as elderly-friendly home improvements. Now, the company has expanded its operations to 18 cities nationwide.

“You have to align the business with your vision and translate that to your strategy and actions,” he said.

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Have a clear sustainability vision

Iñiguez Ma, the head of people and organization at UNIFi3D, said that the leadership team in her company drives the business towards sustainability goals by clearly communicating their vision and their goals of utilising digitalisation to expedite the digital transformation of fashion brands. They can then easily translate their directions into specific action points for implementation.

Iñiguez Ma further elaborated on how her company implements internal and external sustainability practices. These include conducting educational workshops for their staff, publishing an annual report on their ESG implementation and actively sharing their experiences with other businesses at events. The company also prioritises partnerships with suppliers with similar values. 

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Cross-department collaboration

With her experience as a quality and ESG manager at The Fullerton Hotel Sydney, Handley said involving more departments to drive sustainability efforts is crucial, as it aligns with the management’s targets for the entire company.

She recalls that when she first joined the hotel, people in the company were reluctant to make changes until she brought up the targets the parent company had set to reach by 2030. She pushed for most departments to get involved, from housekeeping and sales to food and beverage.

“Every department has a role to play in this. Nobody can sit back and be a bystander with any of this, and later on, they start to realise they do have to do something,” she said.

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Provide ongoing training

At JLL Hong Kong, Morphet said the company has an ongoing training and development process to prioritise sustainability. She also co-chairs the company’s Eco Club, which aims to drive ESG initiatives across its offices in the city.

Tatler Asia
JLL Hong Kong has launched a staff initiative called Eco Club to raise awareness about caring for the planet and promote sustainable habits at work and home (Photo: JLL Hong Kong/LinkedIn)
Above JLL Hong Kong has launched a staff initiative called Eco Club to raise awareness about caring for the planet and promote sustainable habits at work and home (Photo: JLL Hong Kong/LinkedIn)
JLL Hong Kong has launched a staff initiative called Eco Club to raise awareness about caring for the planet and promote sustainable habits at work and home (Photo: JLL Hong Kong/LinkedIn)

“Behavioural change is always going to be progress; it’s never going to end. Because in the corporate environment, your employees will always change, and so will your management teams. So, there must be training development and encouragement to go after these goals, be it sustainability, be it broader DEI (Diversity, Equity and Inclusion) practices and CSR (Corporate Social Responsibility) practices,” she said. 

Read more: Doctor Anywhere founder Lim Wai Mun on creating a blueprint for a sustainable tech‑enabled healthcare company

Be a passionate advocate

As the first person to lead the hotel’s ESG practice, Handley emphasised the importance of being a passionate advocate and serving as a role model to drive changes, even when facing resistance from traditional voices that support decades-old practices.

“You have to have a passion for what you do because if you don’t, no one else will believe what you do, especially if you’re one of the minority doing this kind of work. It’s tough,” she said. 

Handley recommended that teams leading sustainable initiatives keep the staff updated on progress and changes. “Once you start to loop them in bit by bit, they will realise what your role does, what you are trying to implement and that they are useful. They will take interest and get involved in what you want to do,” she said.


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