Whether you are selling huge amounts of physical goods or marketing affiliate links for any popular products or supplement from a Magento store, it is very imperative to search new online customers for boosting sales.
Magento is well known as an exceptional CMS (content management system) for eCommerce solutions. Thus, you have to invest more energy to increase online sales.
With the largest customer base, you can sell your product all over the world. However, sometimes even after everything being just right, things don’t actually give the right result. You should focus on improving the user experience and overall performance of your eCommerce store. The sales of your site might not be hitting the peak point; this article has 7 effective tips to boost your sales.
7 keys to unlock high sales
1. Bring speed of the process
Speed play a vital role in websites as it finds visibility, usability, and accessibility of the eCommerce store. This increases the chances of people going to your website again. Even Google prefers the sites that load in a few seconds over those that take time. If your site takes a lot of time, especially commercially, it leaves a negative impact on the customers which are in no way good for your business.
This can discourage your visitors to the extent that they might even leave your site without even giving you a chance to serve them. You should ensure the overall pages of your online store load immediately. For this, you should optimize the image size and the code of the databases to make it run at a good speed.
2. Promotion from the home page itself
It is actually a very good strategy to engage your customers. There are several tricks that you can use so that people can recognize the base of your website. This is probably the best way to showcase some of your best or user friendly products. You will be able to lure in a lot of customers and will even be able to target the old ones by this tip.
3. Simplifying the checkout process
If you have a serious intention of improving your sales, then you need to take the checkout process seriously. The checkout process should be such that once the customer made up his mind, before he changes it, the process should be complete. Ensure you only include the necessary things in it. It is observed that customers abandon their cart even in the checkout process because of it being long and difficult to understand. Features like auto filling fields help in making this an easy process.
4. Free shipping
Free shipping is not so hyped way to increase your sales. Always give your customers free shipping on whatever they buy. For this, you can add some minimum price at which it gets available, but this needs to be done. This is a simple yet an effective way to boost your sales. This option encourages more and more customers to buy goods from your site that in turn boosts your sales.
5. Payment options
All customers like to use easier and safer payment method. Every country has its own payment option and if you are set globally you should include various payment options. As the convenience of the payment increases, the sales increase with it. You should include as many options as possible, various cards, Paytm or PayPal. If you will add them, then they will help the customers pay easily that will encourage them to come back to you.
6. Work on newsletter
Email campaigns are turning out to be very helpful in advertising products over internet. Send professional newsletters to reach out to your customers. This is a very good way to target the older customers and even get new ones.
This gives you the opportunity to give the right and formal information to your customers and also to redirect them easily to your website. Keep your newsletter beautiful, formal and informative and most of all, true. The information that it should contain should be absolutely true.
7. Get the mobile users too
It is a well-known fact that people using the internet, over the phone are far more than those using a PC. The SERP ranking goes up with this. Investing in this is not a bad deal as you get an enormous customer base with it. This also helps you increase your conversion rate because of the number of people accessing it. You just need to work upon it is being super responsive. You can test your website for being responsive by going for Google mobile-friendly test.
Magento without any doubt is one of the best platforms that provide you the facility to make responsive sites. But you should consider the above tips to get a better response from your customers. Your focus should be to prepare a website that is user friendly, safe and gives reasons to the customers to visit you over and over again. A little attention over your site can get you a huge customer count in your favor.