The need for every business out there to be on twitter cannot be overemphasized. Being on twitter will give your business a competitive edge over tons of businesses that are yet to realize the benefits.
If you run a business and still don’t see the advantages why your business needs to be on twitter, here are 8 reasons that will help you understand why twitter is a must for your business.
1. It is free:
Honestly, I am not taking this to be a reason why you should be on twitter. I just wanted to make it clear to you that not having money is not a barrier for not being on twitter.
2. It’s has a large market:
With over 200 million active users on twitter, this is definitely a big market to ignore and not to take advantage of.
3. It brings you closer to your customers:
This is one of the reasons I decided to join twitter. Joining twitter will make you feel closer to your customers . It makes you connect with hundreds or thousands of customers who you have no other way of reaching. With twitter, you can monitor what customers are saying about you. If they are complaining about your services, let them know you are sorry and give them the reason to stick with you by improving your products/services. If your customers say well about your services then try to keep them happy and keep improving on your services.
4. It lets your customers stay in touch with the latest happenings of your business:
The moment a client or someone interested in your business follows you on twitter, whenever you post a new tweet consigning your business they get to see it. One thing I do is post new coupons for my services, giving my business that extra boost.
5. It allows you spy on your competitor:
I do use twitter to spy on my competitor. I can be able to see what my competitors are saying and its customers by reading through their tweets. If you are able to find a loophole in your competitor’s services which make their clients complain, you can just tweet that client by just simply saying “hey, I can see you have a problem with ……”
That’s just an example.
I would advise you follow your competitor too.
6. It helps you increase sale:
Just imagine your business have a million followers on twitter, twitting a new product or service means getting at least a sale. So with this, I’ve concluded getting more twitter followers should be one of your business aims.
7. Brand loyalty:
Once your business and its brand have been known for great services and customers supports, your customers will be loyal to your brand. Even in time of depression, most of your customers will stick since they believe your business always get back to its fit. Your customers tend to help you market your business without you even knowing.
8. It helps you keep up to date with what’s going on your industry:
By following the news channel and publications relating to your business, you will get latest on what’s going on in your industry
With the above benefits of twitter to your business, I hope you take that extra effort by signing up for twitter today if you haven’t
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